"SA consumers have no extra income for luxuries and will only buy essentials, a new survey has revealed ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"With most consumers in South Africa being brand fugitives, i.e. not loyal to a single brand, brands must work hard to attract and retain them ..." 
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Scoop.it!
"Eighty-six percent of South African consumers prefer to talk about brands in real life versus 63% who "tap", engaging in digital conversations ..."
Scoop.it!
"South African consumers prioritise security above all else when it comes to using smartphones, with 78% claiming that security is the top feature the ..."
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A South African perspective