"Interest in the Ryder Cup, which begins in earnest today, extends beyond golf fans, while a restructuring of commercial activity means more brands than ever are becoming involved ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Brands interested in the sponsorship opportunities offered by major sporting tournaments will want to take note of a new study that has found the number of people interested in the Ryder Cup has surged over the last four years ..." 
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