consumer psychology
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Real-life consumer psychology – with a touch of technology
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Ralph Lauren CEO: in 10 years consumers will own three type of clothing – rented, pre-owned and new – CPP-LUXURY

Ralph Lauren CEO: in 10 years consumers will own three type of clothing – rented, pre-owned and new – CPP-LUXURY | consumer psychology | Scoop.it

"Patrice Louvet, the CEO of Ralph Lauren, present at World Economic Forum in Davos, Switzerland surprised the audience with a shocking remark on the wardrobe of a typical consumer in 10 years' time. According to Louvet who runs a US$ 7bn clothing giant the wardrobe of a consumer will consist of three categories: rented clothes, pre-owned clothes, and new clothes ..."

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Ralph Lauren unveils a new technology that gives consumers the power to authenticate | FashNerd

Ralph Lauren unveils a new technology that gives consumers the power to authenticate | FashNerd | consumer psychology | Scoop.it

"This week Ralph Lauren Corporation, the global leader in the design, marketing and distribution of premium lifestyle products, has announced that they are going to launch Digital Product Identities (IDs) for tens of millions of Ralph Lauren products, starting with the Polo brand..."

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