Coca-Cola Life and Pepsi True's green branding devalues the colour's ethical heritage | consumer psychology | Scoop.it
From www.marketingmagazine.co.uk - October 3, 2014 1:05 AM

"Coca-Cola Life and Pepsi True's green branding devalues the colour's ethical heritage, The cola wars are back on again with the launches of Coke Life and Pepsi True but their use of green branding leaves a sour taste in the mouth, says Chris ..."