consumer psychology

"From Pepsi, to Standard Chartered and Virgin Media, here’s how brands have been communicating over the last few days..."

"Consumers have already adjusted to, or even welcomed, cans for seltzer, craft beer and even wine. Will they feel the same way about still water? ..."

"More brands are making values the centerpiece of their business—but cause marketing can do more harm than good if it's not perceived as authentic ..."

"There's a particular reason the supermarkets go down this route, says Marc David, a nutritional psychologist and founder of the Institute for the Psychology of Eating ..."

©

"The lines between beer, soda and spirits are blurring as beverage companies seek sales growth – CNBC..."

"Beginning in January of 2020, Carnival Cruise Line will be ditching Coca-Cola products in favor of that company’s longtime rival, Pepsi-Cola ..."