Woods announces end of decades-long partnership with Nike | consumer psychology | Scoop.it
From www.dailymaverick.co.za - January 9, 2:01 AM

"Tiger Woods, who has worn Nike NKE.N apparel since first signing with the company as a newly professional 20-year-old, has parted ways with the sportswear giant, the 15-times major champion said on Monday in a social media post ..."