"South Africa once had its own locally-built messaging app that was installed on millions of phones across the country. It was named Mxit ..."
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consumer psychology
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+11 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"...South Africa is like two different countries: about 2 million wealthy people who support the publishing industry (excluding schools publishing, where the state is the largest client by far), and about 48 million people who could never afford an ereader, don’t have credit cards to buy things online, or can’t afford to physically travel to a bookstore. So to make it possible for most people to read books, we need to totally rethink how we sell books. And that’s going to take some disruptive innovations..." 
Kenneth Carnesi,JD's curator insight,
February 17, 2013 12:59 PM
Very often success in emerging markets depends upon "though completely outside the box". |
Scoop.it!
"Whatever happens, it’s almost certain there are a number of people who were involved with company who will be left wondering what might have been, writes Stuart Thomas ..."
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