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Real-life consumer psychology – with a touch of technology
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The impossible problem of where Minecraft goes next

The impossible problem of where Minecraft goes next | consumer psychology | Scoop.it

"It’s been two years since Microsoft bought Minecraft, and the new owners are faced with a conundrum: what do you do with a game that is already a phenomenon?   ..."

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The melancholy billionaire: Minecraft creator unhappy with his sudden wealth

The melancholy billionaire: Minecraft creator unhappy with his sudden wealth | consumer psychology | Scoop.it

"Minecraft creator unhappy with billions he got from Microsoft when he sold his game ..."

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Microsoft sees more than fun in a game like Minecraft

Microsoft sees more than fun in a game like Minecraft | consumer psychology | Scoop.it

"Microsoft’s acquisition of Minecraft would be an acknowledgment that gaming is central to many people’s lives, serving as an engaging mode of entertainment or merely a time killer ..."

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Who Stole Lego’s Market? « The Ghoshal Blog

Who Stole Lego’s Market? « The Ghoshal Blog | consumer psychology | Scoop.it

"If you are a fan of disruptive innovation, here is a great story for you.

It’s about a crime committed in Ystad in Southern Sweden, which anyone who is a fan of Scandi-noir will know is the home town of Kurt Wallander, a fictional detective created by Henning Mankell...

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Minecraft creators reveal the game has sold over 100 MILLION copies worldwide

Minecraft creators reveal the game has sold over 100 MILLION copies worldwide | consumer psychology | Scoop.it

"Minecraft creators revealed the game has now been sold more than 100 million times – and a few copies have even made it to Antarctica.The figures combine sales from PC, console, and mobile ..."

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Lego launches its Minecraft competitor

Lego launches its Minecraft competitor | consumer psychology | Scoop.it

"A few days ago, we reported on Lego possibly launching its own Minecraft competitor, but it’s now confirmed: Lego Worlds launched on Steam today (in beta) ..."

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The Business Secret Behind Minecraft's Dominance

The Business Secret Behind Minecraft's Dominance | consumer psychology | Scoop.it

"Minecraft, the online game "about breaking and placing blocks" was originally created by Swedish programmer Markus "Notch" Persson and was released to the public in 2009..."

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