Estée Lauder, the US cosmetics group's eponymous brand, has opened in via Dante, Milan, it first store in Europe, a 40 m2 space with a strong focus on the customer experience. (#889851)
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consumer psychology
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Real-life consumer psychology – with a touch of technology
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Leona Ungerer
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"...Through Google Business Photos the label is able to give a 360-degree view of the inside of the store through the Google Maps feature. Since the store opened in June, Gucci is likely trying to increase awareness of the location and encourage consumers to stop in..." 
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