consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Michael Kors on style, social media and standout models

Michael Kors on style, social media and standout models | consumer psychology | Scoop.it

"Ever since the launch of his eponymous label in 1981, New York native Michael Kors has enjoyed the status of being one of America's quintessential luxury sportswear designers ..."

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Michael Kors' Huge 'Likes' Tally Provides Flipside to Rocky Instagram Ads Debut

Michael Kors' Huge 'Likes' Tally Provides Flipside to Rocky Instagram Ads Debut | consumer psychology | Scoop.it

"The debut of Instagram ads today seems like an emerging social media case study in the power of the consumer voice—in this case, it's a battle between Instagram's low-threshold Like button versus comments that people actually type out..."

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