consumer psychology
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Real-life consumer psychology – with a touch of technology
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Meet the next-normal consumer | McKinsey

Meet the next-normal consumer | McKinsey | consumer psychology | Scoop.it

"Consumer behavior had to change radically in response to the COVID-19 lockdown. Understanding which changes are likely to stick will help companies plan for the recovery ..."

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Three consumer groups are crucial

Three consumer groups are crucial | consumer psychology | Scoop.it

"Demographic shifts are having a profound effect on consumer markets around the world, which will require brands to focus on three key groups of consumers over the next 15 years, according to recent analysis from McKinsey ..."

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Changing the channels landscape to satisfy Japanese luxury consumers’ appetite for novelty | McKinsey & Company

Changing the channels landscape to satisfy Japanese luxury consumers’ appetite for novelty | McKinsey & Company | consumer psychology | Scoop.it

"What’s shifting in the world’s second-largest luxury market? To keep up, brands will need to confront challenges and explore new strategies ..."

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The modernization of the Chinese consumer - McKinsey Greater China

The modernization of the Chinese consumer - McKinsey Greater China | consumer psychology | Scoop.it

"The eyes of the world are on the Chinese consumer. Cooling economic growth, a depreciating currency, and a gyrating stock market are making political and business ..."

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