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Cultural appropriation? Kendall Jenner's 818 tequila is rained with criticism and memes after launch

Cultural appropriation? Kendall Jenner's 818 tequila is rained with criticism and memes after launch | consumer psychology | Scoop.it
From www.entrepreneur.com - May 22, 2021 9:39 AM

"The model Kendall Jenner is the target of controversy after presenting her tequila brand 818, because in social networks she is accused of cultural appropriation by exploiting the Mexican aesthetic in her marketing ..."

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Why drinks companies should tap into happiness - Consumer Trends

Why drinks companies should tap into happiness - Consumer Trends | consumer psychology | Scoop.it
From www.just-drinks.com - June 6, 2017 12:52 PM

"The pursuit of happiness may conjure up notions of carefree abandon, but it has become a serious business. Ben Cooper examines how positive psychology - a field of psychological study focused on happiness that has emerged over the past two decades - is in tune with key consumer trends and is proving an effective framework for new approaches to brand marketing ..." 

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Kendall Jenner signed as Estée Lauder's new face: social media consumers among targets

Kendall Jenner signed as Estée Lauder's new face: social media consumers among targets | consumer psychology | Scoop.it
From lucire.com - November 16, 2014 10:22 AM

"Estée Lauder has signed model Kendall Jenner for digital, TV, print advertising and social media campaigns.    The company sees Jenner's personal social media followers ..."

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When brands advocate social causes, authenticity is key

When brands advocate social causes, authenticity is key | consumer psychology | Scoop.it
From www.entrepreneur.com - February 16, 2019 9:02 AM

"Remember the controversial Kendall Jenner Pepsi ad? Contrast that with the props Gillette received for its "The best men can be" ad ..."

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Pepsi's failure in the Jenner ad controversy

Pepsi's failure in the Jenner ad controversy | consumer psychology | Scoop.it
From www.smartbrief.com - April 28, 2017 1:36 AM

"Pepsi's big mistake was not the misguided Kendall Jenner ad that got the Internet up in arms, but how it responded ..."

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