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Scoop.it!
"Kellogg’s has successfully utilised artificial intelligence (AI) to evolve the manner of marketing for its breakfast cereals business since the COVID-19 pandemic hit, including analysing consumer behaviour changes to consumption patterns and the rise in home cooking ..." 
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"Kellogg’s is investing £3m in a new digital campaign to put to bed the perception that Special K is “tasteless”, “sugary” “diet food ..."
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"International food manufacturer Kellogg's was less-than-honest when it came to the impartiality of its former “Breakfast Council” ..."
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"The company's 1894 Capital Fund aims to help entrepreneurs in the early stages of product development ..."
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"Kellogg's has made enormous progress in determining the viewability of its online display ads – knowledge the food group has successfully tied to their effectiveness, in the form of actual in-store sales ..."
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"Kellogg’s, the world's largest cereal maker, is making changes after someone called the art on their Corn Pops boxes racially insensitive. The controversy is over a game on the back. The little Corn Pop characters are doing different activities like shopping and playing in the arcade ..."
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"In September, the media converged in Midtown Manhattan for a press conference with an outspoken, controversial celebrity with orange hair. He would take questions, the PR people promised ..."
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"Kellogg's is opening its first-ever cafe in NYC's Times Square. The menu will feature 10 items, all made from its breakfast cereals ..."
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"What we've seen over the last few years is a protein-seeking behaviour" from shoppers, Bryant said ..."
Leona Ungerer's insight:
Consumers' preferences and lifestyles may change.
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