"A Kohl’s campaign to air during the American Music Awards on Sunday will let viewers tweet their votes, in real time, on how Ms. Lopez should get to the stage..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Jennifer Lopez’s partnership with Verizon Wireless to launch a new mobile brand targeting Latinos is a no-brainer when you consider the surging growth rates of those consumers in the U.S. and their high ownership of smartphones..." 
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