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Real-life consumer psychology – with a touch of technology
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Why George Clooney's new Nespresso commercial hits close to home (Exclusive) 

Why George Clooney's new Nespresso commercial hits close to home (Exclusive)  | consumer psychology | Scoop.it

"The 57-year-old actor's a little more reliant on his morning coffee after becoming a dad ..."

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Nespresso suing coffee competitor for using George Clooney doppelgänger in ads

Nespresso suing coffee competitor for using George Clooney doppelgänger in ads | consumer psychology | Scoop.it

"There is only one actor named George Clooney shilling for an espresso company, and Nespresso wants to make sure consumers know he's only working for them: the company's Israel arm is suing a rival ..."

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The Clooney effect? Pods set to overtake instant and ground coffee 

The Clooney effect? Pods set to overtake instant and ground coffee  | consumer psychology | Scoop.it

"They're more expensive and less eco-friendly than ground or instant coffee, but we can't get enough of single-serve pods ..."

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Recycling issue brewing in George Clooney's Nespresso coffee-pod campaign - Good Food

Recycling issue brewing in George Clooney's Nespresso coffee-pod campaign - Good Food | consumer psychology | Scoop.it

"For the coffee industry, ''the Clooney effect'' has been a gold mine - but it now faces the headache of dealing with the consequences of a stunningly ..."

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