"In 2011, as Fiat struggled to reestablish itself in America after a near three-decade absence from the market, the Italian auto brand didn’t have to call some guy named “Tony” to pop the hood..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"...The ‘You Wear’ app, analyses your tagged Facebook photos to discover what colour you wear most, what that might mean about you and your perfect Fiat 500 match out of the half a million custom specification combinations available..."
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