"Now it's not just Skittles that wants you to taste the rainbow. Today, Doritos launched its product celebrating LGBT pride: Doritos Rainbows, created in partnership with the It Gets Better Project ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
From
adage
"So in essence, Frito-Lay will be testing consumer loyalty to Doritos and its general attributes ..."
Leona Ungerer's insight:
"How much of food marketing relies on the packaging? Frito-Lay is about to find out." 
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