consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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How South Africa’s sneaker craze is uniting a country

How South Africa’s sneaker craze is uniting a country | consumer psychology | Scoop.it

"As a marker of personality as well as social status, sneakers are cared for and worn with pride, and youths compete to hunt down the rarest models from a market flooded with old and new sneakers - including many fakes .."

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Five brands that made a great comeback- Business Branding and Success

Five brands that made a great comeback- Business Branding and Success | consumer psychology | Scoop.it

"Get Inspired by the five great businesses and brands that made impressive comebacks. Failure is a possibility but overcoming and come-backing is always an option ..."

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Converse, Old Spice and more: Six famous brands that made inspiring comebacks

Converse, Old Spice and more: Six famous brands that made inspiring comebacks | consumer psychology | Scoop.it

"Check out 6 inspiring stories about brands that made successful comebacks after nearly burning out ..."

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Extending brands' shelf life with social listening

Extending brands' shelf life with social listening | consumer psychology | Scoop.it

"Uncovering ways to extend a brand’s shelf life are essential – and readily available, thanks to social listening. These successes will inspire your efforts ..."

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The holy trinity of Nike design made a new shoe—for Converse

The holy trinity of Nike design made a new shoe—for Converse | consumer psychology | Scoop.it

"The limited edition All Star Modern HTM was created by the three most influential designers at Nike ..."

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Converse blows up new Chuck Taylor shoes to show what’s different

Converse blows up new Chuck Taylor shoes to show what’s different | consumer psychology | Scoop.it

"Maybe you saw a photo of Converse’s new version of their classic Chuck Taylor All-Stars and wondered what the big deal is. “So they changed the eyelet color,” you say. “What’s the difference? ..."

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