consumer psychology

"The Coca-Cola Company breaks down the ins-and-outs of plastic recycling to demystify the process in a new animated film narrated by science icon Bill Nye. Check out this story and more news from The Coca-Cola Company ..."

"The soft drink giant has its hands full rebuilding its agency partnerships For the second consecutive year, Coca-Cola has decided not to play in this year’s Super Bowl, as the beverage brand focuses on existing sports marketing plans ..."

"Coca-Cola is planning to bring its Middle East juice drink Rani Float to India, on the back of soaring consumer interest in the segment ..."

"Market segmentation is now a key aspect of any successful digital marketing strategy. And behavioural segmentation is one of the main players in the game ..."

"The lines between beer, soda and spirits are blurring as beverage companies seek sales growth – CNBC..."

"Coca-Cola is launching a "Make Your Mix" contest, which will offer $10,000 to the person who can develop the most creative flavor combination made with two to three different beverages at a Coke Freestyle machine ..."

"Coca-Cola has been able to grow revenue organically and inorganically at an impressive pace. Earnings are growing even faster than revenue ..."