consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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How do these five popular cash-back grocery apps measure up? - Powell River Peak

How do these five popular cash-back grocery apps measure up? - Powell River Peak | consumer psychology | Scoop.it

"Many Canadians are looking for a reprieve from ever-soaring grocery prices, and experts say using cash-back apps like PC Optimum, Rakuten and Caddle can max your savings ..."

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The Volkswagen ID.7 is coming to Canada in 2024 | Driving

The Volkswagen ID.7 is coming to Canada in 2024 | Driving | consumer psychology | Scoop.it

"The all-electric fastback sedan is one of 10 new electric models that VW plans to launch by 2026..."

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Lowe’s asks Canadians to let their homes take care of them »

Lowe’s asks Canadians to let their homes take care of them » | consumer psychology | Scoop.it

"The hardware retailer's new campaign aims to put a more positive spin on staying at home ..."

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Canadians relying on online retailers more than ever for holiday shopping: Accenture Survey 

Canadians relying on online retailers more than ever for holiday shopping: Accenture Survey  | consumer psychology | Scoop.it

"Canadians are more dependent on online retailers than ever for their holiday shopping needs, new research from Accenture Canada suggests ..."

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Is it an ad, or a social media post? Hard to tell

Is it an ad, or a social media post? Hard to tell | consumer psychology | Scoop.it

"Deceptive marketing on social media is a growing problem that regulators in Canada and the U.S. are trying to contain. So-called influencers get paid to promote products, but not all of them are upfront about it ..."

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Tech puts consumers in the driver's seat

Tech puts consumers in the driver's seat | consumer psychology | Scoop.it

"A new report finds consumers feel more empowered, making them less hesitant to switch brands ..."

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A Canadian perspective 

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How Klothed helps online shoppers try clothes with their smartphone

How Klothed helps online shoppers try clothes with their smartphone | consumer psychology | Scoop.it

"The Toronto-based app maker aims to break down a key barrier to fashion e-commerce by allowing shoppers to envision themselves in outfits as they browse ..."

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Brand loyalty declines in Canada

Brand loyalty declines in Canada | consumer psychology | Scoop.it

"Over 40% of Canadian shoppers believe they are less loyal to consumer packaged goods brands than was the case in the past, a study has revealed ..."

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Are Canadians over the gluten-free food trend? - Globalnews.ca

Are Canadians over the gluten-free food trend? - Globalnews.ca | consumer psychology | Scoop.it
After nearly five years of consistent growth and a tripling of sales since 2009, research shows the gluten-free food category declined last year.
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Customer experience earns brand loyalty at Freshii - Loyalty360

Customer experience earns brand loyalty at Freshii - Loyalty360 | consumer psychology | Scoop.it

"Freshii uses technology to engage customers and earn brand loyalty ..."

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Target ends its unprofitable gamble in Canada - New York Times

Target ends its unprofitable gamble in Canada - New York Times | consumer psychology | Scoop.it

"The company, which has made major management changes in the last year, is closing more than 100 Canadian stores less than two years after they opened ..."

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Hitchhiking robot traveling across Canada testing human trust | Technology content from IndustryWeek

Hitchhiking robot traveling across Canada testing human trust | Technology content from IndustryWeek | consumer psychology | Scoop.it

"This project turns our fear of technology on its head and asks, 'Can robots trust humans?'"  said Frauke Zeller, co-creator of the 'hitchBot' ..."

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Part 1: Teens riding wave of heroin use (with video) - Vancouver Sun

Part 1: Teens riding wave of heroin use (with video) - Vancouver Sun | consumer psychology | Scoop.it

"In Canada, consumption of prescription opioids has tripled over the past decade, and we are now the second-largest consumer in the world,” said Dr ..."

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Pandemic pet boom has increased the demand for pet-friendly workplaces

Pandemic pet boom has increased the demand for pet-friendly workplaces | consumer psychology | Scoop.it

"About one in three Canadian households have adopted a pet since the start of the pandemic. Around one-third of these are first-time pet owners. These "pandemic pets," along with their pre-pandemic counterparts, have brought a great deal of comfort during the lockdown, with owners reporting a deepening of their bonds with their pets ..."

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Children stopped sleeping and eating to play Fortnite - lawsuit

Children stopped sleeping and eating to play Fortnite - lawsuit | consumer psychology | Scoop.it

"A Canadian judge approves legal action by parents who say their children were addicted to the video game ..."

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Our changing eating habits are causing a 'bloodbath' among food makers that will only get worse

Our changing eating habits are causing a 'bloodbath' among food makers that will only get worse | consumer psychology | Scoop.it

"Campbell Soup and Dr. Oetker are closing plants in Canada as consumers hunger for more fresh food and grocers try to feed that to gain 'more share of stomach' ..."

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Canadian kids bombarded with more than 25M junk food, sugary drink ads online every year

Canadian kids bombarded with more than 25M junk food, sugary drink ads online every year | consumer psychology | Scoop.it

"An alarming new Canadian study ..."

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How a Toronto company invented this year's hottest toy: Hatchimals

How a Toronto company invented this year's hottest toy: Hatchimals | consumer psychology | Scoop.it

"A U.S. toy-industry analyst says the Hatchimals’ popularity is on the a scale similar to past runaway successes such as the Cabbage Patch Kids or Tickle Me Elmo ..."

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Clover Leaf website will let consumers track the source of their fish

Clover Leaf website will let consumers track the source of their fish | consumer psychology | Scoop.it

"The Trace My Catch function brings accountability to fishing practices, tracing products along the supply chain ..."

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From Canada Goose to barbecue sauce: how the Canadian image sells

From Canada Goose to barbecue sauce: how the Canadian image sells | consumer psychology | Scoop.it

"Like other home-grown businesses, Canadian Grade Eh! makes a big deal out of our self-image, here and abroad ..."

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Hitchhiking robot lasts just two weeks in US because humans are terrible

Hitchhiking robot lasts just two weeks in US because humans are terrible | consumer psychology | Scoop.it

"When hitchBOT the hitchhiking robot started his journey in Boston two weeks ago he wanted to see the entire country . Unfortunately, he never made it out of the Northeast ..."

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Canada's Food Guide is broken – and no one wants to fix it - The Globe and Mail

Canada's Food Guide is broken – and no one wants to fix it - The Globe and Mail | consumer psychology | Scoop.it

"An overhyped focus on nutrients may steer Canadians away from healthy whole-food consumption patterns, and play into food industry hands ..."

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Future Shop closure illustrates challenges facing Canadian retailers

Future Shop closure illustrates challenges facing Canadian retailers | consumer psychology | Scoop.it

"The sudden closure of Future Shop electronics stores demonstrates the evolution taking place in the Canadian retail space amid increased competition from online shopping, analysts say ..."

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The next WeChat is hiding in Canada and eyeing the U.S.

The next WeChat is hiding in Canada and eyeing the U.S. | consumer psychology | Scoop.it

"Four years since its launch, Kik is positioning itself as America’s version of WeChat, the messaging behemoth of China. It believes it has the right product (text messaging, the old-fashioned kind) and the right audience (almost half of U.S ..."


Via Ronald Bannon MBA, C.Adm., FCMC
Ronald Bannon MBA, C.Adm., FCMC's curator insight, November 29, 2014 11:33 AM

Now, four years since its launch, Kik is positioning itselfas America’s version of WeChat, the messaging behemoth of China. It believes it has the right product (text messaging, the old-fashioned kind) and the right audience (almost half of U.S. youth) to become a proper mobile first platform. If it succeeds, it stands to become the portal for the mobile economy, much like WeChat did in China. It could make a windfall of cash off brand and app partnerships and lead the way for the next generation of social networking. 

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Canadian retailers must put child labour on the agenda - Huffington Post Canada

Canadian retailers must put child labour on the agenda - Huffington Post Canada | consumer psychology | Scoop.it

"They can help consumers to access information more easily about where and how products are made. The chocolate industry is a good example of how this can work ..."

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