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Ronald Bannon MBA, C.Adm., FCMC's curator insight,
November 29, 2014 11:33 AM
Now, four years since its launch, Kik is positioning itselfas America’s version of WeChat, the messaging behemoth of China. It believes it has the right product (text messaging, the old-fashioned kind) and the right audience (almost half of U.S. youth) to become a proper mobile first platform. If it succeeds, it stands to become the portal for the mobile economy, much like WeChat did in China. It could make a windfall of cash off brand and app partnerships and lead the way for the next generation of social networking. |