"Burger King has launched a new ad promoting its delivery app and staying home during the coronavirus pandemic shutdowns, according to materials the company shared with Marketing Dive ..."
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consumer psychology
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+7 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"The fast food giant’s Whopper ad can trigger the devices. Not everyone’s happy ..." 
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"Fed up with Facebook fans who weren’t real fans, the fast-food company offered free Big Macs to get people to leave. It lost thousands of followers, but kept its true loyalists ..."
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"Colonel Sanders could go the way of the Hamburglar, Spuds Mackenzie, the Taco Bell chihuahua and Burger King's king..."
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"At one time, there was nothing more American than sipping on an ice-cold Budweiser or biting into a Whopper. But those days are gone. Times have changed and some of America's most famous brands have fallen into foreign hands. ..."
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"As agencies battle each other for Lions next week in Cannes, a gesture of peace might just end up with the most hardware. Burger King and Y&R's McWhopper offer to McDonald's for Peace One Day is one of the pre-festival favorites ..."
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"People are often quipping that fast food has a drug-like quality that keeps customers coming back for more, but the folks at Burger King’s Russian operation are making the connection quite literal, while at the same time apparently poking fun at McDonald's..."
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"The hacking collective Anonymous claimed responsibility on Monday for hacking Burger King’s Twitter account, filling it with drug references and changing the name to McDonalds. On the surface it was, admittedly, a bit humorous. There’s a deeper story here, though, and it’s the risks that brands take trying to promote products and services on Twitter. Whose responsibility is it, ultimately, to make sure nothing goes awry?..."
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