consumer psychology
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Real-life consumer psychology – with a touch of technology
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How Harrods stays British while bending backwards for Chinese shoppers 

How Harrods stays British while bending backwards for Chinese shoppers  | consumer psychology | Scoop.it

"Consumers are seeing it from the likes of Shanghai’s new mega-sized Starbucks and Tokyo’s iconic Dover Street Market—it’s called “destination retailing” and now, London’s luxury shopping mecca, Harrods, is making adaptations to its Knightsbridge store to capitalize on the trend …"

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Adidas's Tribute to Andy Murray Is Pretty Sweet, Too

Adidas's Tribute to Andy Murray Is Pretty Sweet, Too | consumer psychology | Scoop.it

"Robinsons isn't the only British brand drafting off Andy Murray's historic win at Wimbledon yesterday. The Adidas ad above, posted to Twitter, is nice and simple and a worthy tribute..."

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