consumer psychology
31.9K views | +4 today
consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

How big business got Brazil hooked on junk food

How big business got Brazil hooked on junk food | consumer psychology | Scoop.it

"As growth slows in wealthy countries, Western food companies are aggressively expanding in developing nations, contributing to obesity and health problems ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

L'Oréal Brazil wants to help visually impaired women use its products through new Audio MakeUp Project

L'Oréal Brazil wants to help visually impaired women use its products through new Audio MakeUp Project | consumer psychology | Scoop.it

"L'Oréal Brazil has created a makeup course for its Maybelline New York brand to teach visually impaired women how to use its products ..."

©

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

A to Z guide to Brazil

A to Z guide to Brazil | consumer psychology | Scoop.it

"As all eyes turn to Brazil, the hosts of the 2016 Olympic Games, we bring you an alternative, cultural guide to the country ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Brazil mall may be revamping a Nokia retail store with Microsoft branding

Brazil mall may be revamping a Nokia retail store with Microsoft branding | consumer psychology | Scoop.it

"A new report suggests that a Nokia-branded store in a Brazil mall may be getting a makeover and will reopen soon with Microsoft branding. However, it's not clear if this will be a full-featured Microsoft Store like the ones that are in North America ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Mapping the mindset of Brazil’s not-so-new middle class consumers

Mapping the mindset of Brazil’s not-so-new middle class consumers | consumer psychology | Scoop.it

"Brazil has come a long way in the last three decades. As its economy roared to life, the country transformed from a debt pariah into a rising global star. Between 1988 and 2013, GDP doubled ..."

©

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Capturing the hearts of Brazil’s luxury consumers | McKinsey on Marketing & Sales

Capturing the hearts of Brazil’s luxury consumers | McKinsey on Marketing & Sales | consumer psychology | Scoop.it

"Global luxury brands have had their eyes on Brazil for many years. The country has undergone profound – and positive – changes in the past quarter century, transforming itself from a slow-growing debt pariah to a dynamic consumer-based economy ..."

©

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Apple removes Secret from the App Store in Brazil because it breaches local free speech law

Apple removes Secret from the App Store in Brazil because it breaches local free speech law | consumer psychology | Scoop.it

"Earlier this week, Brazil issued a court order to have anonymous sharing app Secret delisted from the App Store and Google Play store in the country. Apple has followed the instructions after it made the app unavailable in Brazil, 9to5mac reports ..."

©

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Unlocking Brazil's Twitter potential : News from warc.com

Unlocking Brazil's Twitter potential : News from warc.com | consumer psychology | Scoop.it

"Marketers have a "unique and valuable" opportunity to win the attention of Twitter users in Brazil who are already following brands on the platform, but not yet engaging with them directly, a new report has argued ..."

©

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Brazilian funk star Anitta sparks new debate about skin whitening and race

Brazilian funk star Anitta sparks new debate about skin whitening and race | consumer psychology | Scoop.it

"Anti-discrimination campaigners say singer appears paler since signing record deal..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Virtual staring contests : Kit Kat Brazil

Virtual staring contests : Kit Kat Brazil | consumer psychology | Scoop.it

"Kit Kat Brazil recently created a campaign that merged technology, games, and chocolate on two university campuses across Sao Paulo. The campaign ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Olympics over: Brazil's 'steep' road ahead

Olympics over: Brazil's 'steep' road ahead | consumer psychology | Scoop.it

"Brazil faces major political hurdles as its government attempts to resurrect an economy deep into recession ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

How brands can help the Summer Olympics—and Brazil—thrive again

How brands can help the Summer Olympics—and Brazil—thrive again | consumer psychology | Scoop.it

"As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Facebook launches Brazil favela business program

Facebook launches Brazil favela business program | consumer psychology | Scoop.it

"Facebook launched a new initiative Tuesday to offer entrepreneurial and technology skills to small businesses in Sao Paulo's biggest slum, a trial program eyeing Brazil's huge and increasingly lucrative favelas ..."

©

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Brazil's Black Friday earns name Black Fraude for consumer complaints - Los Angeles Times

Brazil's Black Friday earns name Black Fraude for consumer complaints - Los Angeles Times | consumer psychology | Scoop.it

"Although they don't celebrate Thanksgiving and don't have the day off on Friday, millions of Brazilians are taking part in a booming Black Friday of their own, and consumer protection authorities are working overtime to shield them from scams ..."

©

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

A new technology to help visually impaired shoppers is being testeb By IBM ... - Forbes

A new technology to help visually impaired shoppers is being testeb By IBM ... - Forbes | consumer psychology | Scoop.it

"Imagine you are a tourist in a foreign country, with a different alphabet, in Japan, say ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Encouraging Brazil's emerging middle class to buy sustainably

Encouraging Brazil's emerging middle class to buy sustainably | consumer psychology | Scoop.it

"Brazil is exploring the power of behaviour change to persuade its burgeoning middle class to consume more responsibly ..."

©

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

World Cup or World's Fair? Technology takes center field at the games in Brazil - IEEE Spectrum

World Cup or World's Fair? Technology takes center field at the games in Brazil - IEEE Spectrum | consumer psychology | Scoop.it

"World Cup or World's Fair? ..."

No comment yet.