Ad of the Day: Big Lots does focus groups with animals because they're people, too | consumer psychology | Scoop.it
From www.adweek.com - September 12, 2014 12:59 AM

"Attention, pet owners. Do you indulge in the perfectly reasonable habit of talking to your cats and dogs as if they could grasp human ideas? Of course you do. Does watching other people who engage in the same kind of behavior amuse you? ..."