"What do Google Glass and Pokémon Go have in common? They didn’t change the world ..."
Research and publish the best content.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Already have an account: Login
consumer psychology
31.9K views |
+7 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
 Your new post is loading...
Your new post is loading...
Scoop.it!
"PepsiCo and Pizza Hut are the latest brands to engage audiences through mobile games and online sports content ..." 
Scoop.it!
From
hbr
"A closer look at augmented reality and the “digital lipstick effect” ..."
Scoop.it!
"Immersive storytelling could be the future of brand marketing. Social media platforms are optimized for every pixel and millisecond of content. As we approach the end of 2019 and look back at the most successful advertisements and marketing campaigns of the year, not one of them has involved..."
Scoop.it!
Coca-Cola opens a can of augmented reality to get consumers into the holiday spirit « Mobile AR News
"Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice ..."
Scoop.it!
From
www
"IKEA will launch a new app that connects the preview and catalogue capabilities in its extant apps with the ability for the customer to buy straight through in a signal of where the Swedish home retailer is placing its bets on the future of retail ..."
Scoop.it!
"In 1927, Charles Brannock, the son of a local shoe company owner in Syracuse, N.Y., invented the Brannock Device. The steel measurement tool with five scales has been the most effective way in the U.S. to find an accurate shoe size ..."
Scoop.it!
"Metrics matter. In business they measure sales, they measure profits, they measure brand health. Marketers measure their reputations, their ad recall, and their shares-of-market. They measure tweets and shares and all sorts of social networking outreach ..."
Scoop.it!
"Though sneaker brands have long championed the art of “unboxing” — posting videos on social media of buzzy new products as they’re unwrapped from packaging — they are now taking the practice to the next level by adding augmented reality ...".
Scoop.it!
All of the pieces are coming together for Apple to sell glasses. Using fashion and luxury lessons learned from selling Apple Watch, Apple will enter the glasses industry and in the process launch its first product category designed specifically for the augmented reality (AR) era. While ARKit
Scoop.it!
"With advances in data analysis and digital technologies, do bank branches have advantages over artificial realities such as VR, AR and MR? ..."
Scoop.it!
"Augmented Reality Can Rescue You From Facing The Embarrassing Situations With Your Makeup Skills. Try Modiface, A Virtual Makeover App ..."
|
Scoop.it!
"Forget language translation. This is Google Glass, but socially acceptable this time. And it could open a lot of AR doors ..."
Scoop.it!
Luckily, with retail outlets closed or restricted, fashion retailers have been able to up their game online But with customers that expect fast and free...
Scoop.it!
"Machine learning, augmented reality, robotic process automation, and omnichannel shopping as the key retail trends in 2020 ..."
Scoop.it!
"McDonald’s and Coca-Cola are the first brands to use Snapchat Scan, an image-recognition feature that lets users of the messaging app scan logos to unlock augmented reality (AR) lenses and content, per an announcement shared with Mobile Marketer. ..."
Scoop.it!
"Jägermeister, the German brand of herbal liqueur, is running a Halloween-themed promotion with location data provider Foursquare that lets mobile users see "Darke Spirits" in augmented reality (AR), per an announcement shared with Mobile Marketer ...".
Scoop.it!
"In the mere matter of a decade, VR and AR will unlock limitless applications for new and converging industries ..."
Scoop.it!
"Warby Parker is joining the growing group of retailers using augmented reality so shoppers can virtually try on its glasses, a new wrinkle for a company that has let them physically sample glasses at home since its founding in 2010 ..."
Scoop.it!
"From Australia to Argentina and New Zealand to Napa Valley, winemakers are turning to augmented and virtual reality to attract a new generation of customers ..."
Scoop.it!
"Unilever is running a contest that sends mobile users on an augmented reality (AR) treasure hunt to win the world's most expensive jar of Marmite, the British food spread ..."
Scoop.it!
![What brands need to know about VR and AR [Infographic] | consumer psychology | Scoop.it](https://img.scoop.it/dN1z5HMvQUXjRamO_XTpLDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Virtual reality (VR) and augmented reality (AR) sound great on the surface, but what can this tech do to help your brand? The answer might surprise you ..."
Scoop.it!
"Aisle411, A Leader in Indoor Location Tracking Use Augmented Reality to Immediately Start Navigating You Towards Your Favourite Product in The Retail Stores ..."
Scoop.it!
"Have an Overview of Some Recent Augmented Reality Examples. You Will be Amazed to Know That These Can be a Necessary Part of Your Daily Life ...."
|
