Great infographic on how SMM is a corporate blind spot.
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Scoop.it!
Great infographic on how SMM is a corporate blind spot.
Martin (Marty) Smith's insight:
Great data here that confirms theGreat Social Customer Service Race Study Software Advice shared on the Atlantic BT Blog:
Scoop.it!
Content marketing is gaining steam as one of the most significant aspects of a B2B marketer's campaign. B2B Marketing's Erica Bell recently highlighted the growing importance of content, Via massimo facchinetti, Mike Ellsworth
Martin (Marty) Smith's insight:
As Seth Godin so famously said, we content market because it is all that is left. 2013 promises to be the year content marketers begin to tie the top of the conversion funnel where the traffic goes in to the bottom where the money is made.
Mike Ellsworth's curator insight,
December 26, 2012 10:25 PM
This is one of dozens of end-of-the-year articles that say the same thing: social media and content go together and are effective for B2B marketing and sales.
Via @WheatleyCarl
Scoop.it!
A non-stop stream of Links to Infographics, Maps, Charts and many other worldwide Visualization...
Martin (Marty) Smith's insight:
Have yet to crack Instragram, but it is calling pretty hard. The demographics skew younger than Facebook. Never a bad idea to ignore for very long no matter what the user profile.
Scoop.it!
The CEO is not exactly tripping over themselves to integrate social media into your company's marketing plan. So, where does that leave you?
You are the chief marketing officer at your company and you have to approach the big man or woman about trying something out. The goal, to get them to sign off on putting major time and effort into a social media campaign.... Via Jeff Domansky
Martin (Marty) Smith's insight:
Great scoop by Jeff to share new insight on selling SMM to the C level. Remember to read Made To Stick by the Heath brothers. The other thing to keep in mind is the C level is all about the vision thing. Stay up in the clouds a little.
Jeff Domansky's curator insight,
December 12, 2012 8:12 PM
Of course the board of directors will want your CEO to be fretting about the financials and not about the next blog post but Dave Thomas's tips may help you convince them.
Martin (Marty) Smith's comment,
December 12, 2012 9:17 PM
The first quant to create an algorithm that can estimate the value of content marketing is going to make a few bucks. The problem is no ONE piece of content or tool is the answer. They all are and that is what makes CEO panic, CFO squirm and SMO look for work :).
Jeff Domansky's comment,
December 12, 2012 11:06 PM
I'm with you Marty. Search for the measurement Holy Grail will never end
Scoop.it!
Social Media Marketing Takes Flight in 2013 Marketing turns upside down. As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand. Via chezmadeline
Martin (Marty) Smith's insight:
One would hope that by 2013 all Social Media Marketing naysayers are vanquished. One would hope.
Scoop.it!
Marty Note |
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Martin (Marty) Smith's insight:
Great article here on six 2013 marketing trends including: * Smobile. * Social Commerce. * Big Data. * Sensory Intelligence. * Smart gadgets.
Scoop.it!
When the news of the school shooting in Newtown, Conn., unfolded across social networks and a host of online news sites, Pat Mitchell took to Twitter.
Martin (Marty) Smith's insight:
As an upstart social marketer social media's cause marketing promise hasn't felt realized. What we know is the common fire syndrome, clustering around the fire in times of need, works. This Fast Company article chronicles how six social activists are realizing social media marketing's promise. Are these six examples harbingers of a New Altruism via social media? Let's hope.
Scoop.it!
Analysis of Instagram vs Pinterest audience usage data and a model for determining which platform is right for your company or brand.
Martin (Marty) Smith's insight:
Great piece on how to figure which social network will work best for your business vertical. Love the, "Let's go to the DATA," approach.
Scoop.it!
Image: birgerking/Flickr Social media is a treasure trove of insights and useful information, but most people have realized that the path from hype to
Martin (Marty) Smith's insight:
Great WIRED article about SMM Analytics where the insights apply across the ocean of Social Media Marketering. Here is my favorite quote:
Scoop.it!
Image A lot of folks position themselves as social media “experts” but sometimes it can be difficult figuring out who really knows what they’re talking about and who’s merely a guru or a ninja. Marty Note 1. Ask for their favorite tool to help cut down #SMM to a working FLOOD. Any answer is correct but then ask the follow up question. How has that tool changed their process or helped achieve their social media marketing "do more with less" goal. 2. I agree with the differentiation between personal brander and corporate Internet marketer and social media expert (very differnet gigs). Ask the "expert" to tell you how they used a social tool to make a million bucks and what was the ROI. That isn't totally fair since attribution is a bitch, but see how they handle it. If they stammer or make stuff up RUN. Internet marketing is always about THE NEXT MILLION BUCKS and if you are large enough it may be about the next $10M bucks, so make social about the money and see how they handle it. 3. Ask under what conditions they would use auto-tools like BufferApp. If they have auto-everything RUN. 4. Ask them if they believe they can manage your social stream. Correct answer here is of course but you want to see some recognition of how hard a task managing someone else's social is since it requires you understand how the company thinks and acts across a variety of situations. I've managed OPS (Other People's Social) successfully once and unsuccessfully twice. It isn't easy, so anyone who tells you it is easy and you should RUN. BTW, I don't even consider managing social for verticals I don't have some experience in. I will NOT manage social for a woman's dress shop because I have no frame of reference and so would just be BAD at it. 5. Ask the expert how they became an expert. If you asked me how I became a social media expert I would explain I am NOT an expert. I would go on to explain I curate between 50 and 200 pieces of content a day into 4 blogs, 4 Twitter accounts and across 3 major SMM tool sets (Scoop.it, Pinterest and Facebook). I write between 200 and 1,000 words a day that get published to 1 of 5 blogs and I try to learn something daily. When I do learn things I share them to about 10,000 people a day (give or take). I've published at least 5 articles that have gone mega-viral (Retweets greater than 200K) and I defined what constitutes social media "mega-viral" (lol). I would go on to explain how "expert" and social media don't go naturally together. Curator, writer, creator are labels that work better than "expert" since expert implies social media has been around longer than it really has and that it is knowable enough to create "experts". Not so much, I would explain :). Extra Credit - Ask why they LOVE Social Media. I love social media because I've been able to make friends with genius marketers from around the world such as maxOz (Michele Smorgon), Robin Good and Brian Yanish (@MarketingHits). I love social because I've been able to meet Jan Gordon (Curatti), John van den Brink (@AtDotComSocial) and Liz and Kelly and my friends at @SmallRivers, the Paper.li people. I could go on and on because everyday I find something or someone new to love. Via chezmadeline |
Let's just say there are still social media ostriches in the C-suite.