BI Revolution

KISSmetrics Mnemonic For Landing Pages

C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proof

If I had to summarize the pieces of this mnemonic that are clear like VIA, Resolution Savvy Layout and Tidy Visuals in 3 words they would be, "LESS IS MORE" and SIMPLE Beats COMPLICATED.

Take out Occam's Razor and then, when you think you've shaved everything possible off the landing page shave another 25% and you will have created a great TEST page. First test? Shave another 25% and see who wins.

Rinse and Repeat.

Infographics are among the most viral content any content marketer can create. An infographic can remain relevant for a long time too. Here is an infographic about how to  make a great infograhic. 

Creation Is Hard
I love that line from this great Scoop by Massimo Facchinetti. This post is a great companion to my ScentTrail Social Mentions Study (just posted to Curation Revolution http://sco.lt/6UD0W9).

I shocked my friend @1918's SEO Meetup recently by suggesting the best ratio of content curation to creation is 90% curation to 10% creation. There was an audible gasp in the room.

I explained that curation has greater reach. For every minute of creation you get 3x as much out of using that same minute to curate. I create a lot of content, but, as my companion post proves, even I don't generate as much content as the daily mentions @ScentTrail receives.

Content gets shared. Here's the rub and the BIG reason my ratio is set to 90% curation - your are statically more likely to get shares with curated content. Since shares are a content marketing CSF (Critical Success Factor) and what we are playing for curation wins.

Why? I used to work for direct marketing catalogers (when I was a Director of Ecommerce). They taught me to always double down on winners and let losers go. Curation allows you to select content THAT IS ALREADY WINNING.

When I write something I'm betting it will be shared. When I see a great post by Brian Yanish (@MarketingHits), Robin Good (@RobinGood) or Michele Smorgon (@Maxoz) I know their extensive networks of supporters means high shares are likely. With a tool like Scoop.it I can also see the shares.

The irony is I hardly EVER look at existing shares to decide what content to share. I think in terms of WHO first. I have a group of about 50 friends I trust and I have a group of about 5 topics that are near and dear to me. When a friend shares something cool in one of my 5 interest areas I share it.

I agree with this post. Even if you can't CREATE you can CURATE. Even if you CAN create you SHOULD CURATE :). M

Advanced SEO

I too studied SEO Siloing with Bruce Clay, but social was just beginning when I studied SEO with Clay. These Russell Wright videos are a not so subtle pitch, but, for a change, there is real intelligence and genius inside the pitch. 

Concepts such as “Vertical Market Keyword Research” are brilliant and something I've done for years with brute force. The advantage of siloing when your competitors don't can't be overstated. 

One clear advantage is the idea of an ever-expanding traffic set that creates scale faster and faster. Wright is clearly a social / SEO / content marketing genius. Let these videos wash over you a little and you will agree. 

Read my Advanced SEO: Siloing, Bleeding and bottling for more. 
http://scenttrail.blogspot.com/2012/06/seo-advanced-lessons-in-bleeding.html  

Russell Wright on Google Plus
https://plus.google.com/116663504982888286028/posts?partnerid=gplp0 
 

Wright on Scoop.it
http://www.scoop.it/u/themezoom