BI Revolution

Great, insightful article here and yes I've missed at least one of these. The five tips shared in the article include:

* Too rich anchor text (non-random= "over optimized".

* Too many links too fast.

* Too many links to your homepage. 

* Creating tons of bad content (bad = not shared).

* Author Rank and other secrets to maximize authority. 

It can be hard for people coming into Internet marketing now to understand all this SEO roil. Keep in mind that Google ranks PAGES not websites and once a page is modeled (inside of Google) it has expectations about what is "normal".

If you violate your "normal" by 100% then you are spamming. This is why the More, Faster, Better rule is so important. You can't jump this shark. TIME is the only way to gradually increase your website's authority and content marketing. 

Dumping a bunch of anything (content, links, likes) on your site too fast send your URLs into "watch" status. Continue to violate and you are being reviewed by a Google editor and that review is NEVER a good thing. 

Don't make the mistakes outlined in this article and build with cool content people love on a steady pace of more, faster better and someday you will be an authority. Authority websites receive all kinds of traffic they aren't even after because Google trusts them to be relevant and have high quality.  

When new clients come to Atlantic BT we want to know four metrics:

* Traffic Rank.

* Social Following numbers.

* Pages and Inbound Links.

* PageRank (PR) for the home page and top interior page.

I've been an Internet marketer long enough to be able to almost tell a website's entire story from those 4 numbers. Each of these metrics is tied to the other in telling ways.

Strengths and Weaknesses of Top Websites
If you create a matrix of these values for the top websites it are easy to know where even an Apple is strong or weak. Apple has amazing page spread and links, but its traffic position doesn't deserve a PR9.

When you've been playing SEO games for more than 10 years you know Apple's inbound links include .edu links and those are the secret gold of the web. Google values .edu links higher. I just saw a demonstration of this when one of the cancer centers we are working with on Cure Cancer Starter was pulling a PR6 with the least amount of support I've seen.

The difference was in WHO was linking and again it was .edu links that helped the website achieve more than you or I could with the same page spread and inbound link numbers. WHO links to you is very important.

The chart above and on the link shows each website, no matter how all powerful, has areas for improvement. If you are entering a crowded web space do an analysis like this to help determine where to attack existing castles. If you want to attack Apple you would be a fool to attempt to out link them or page spread 'em.

Social would be the right breach weapon to use with Apple. Frankly I wouldn't envy anyone trying to attack Apple, but the point is if Apple has vulnerabilities so do your competitors.