The Mythical Silver Bullet Dashboard
We aren't big believers in silver bullets. The web is too complex and fast for a single solution. The only time that matters online is NOW.
That said, understanding what is happening now can prove TOUGH. If you've ever tried to tease out Google Analytics patterns you know just how tough. Can a dashboard help you know what is important faster? Maybe.
The web creates one central problem - noise to signal ratio. Hidden inside the noise is a pattern, a signal, you need to convert better, to campaign better, to increase engagement and lower costs. Finding that needle can prove daunting.
Needlessly daunting since half the reason we work so hard to understand is our marketing tools suck. They suck so bad we created a company, Curagami, to create new ones. Then we learned just how hard this road, the road to understanding, can become.
Will this new dashboard make a difference? Cut the hype in half and there does appear to be something in there, something buried in its own stack of hay.
This infographic confirms what is clear - Google Plus is coming up FAST. I hang out with some serious G+ users such as @MarkTraphagen and he is speaking about GPlus all of the country.
I've called G+ the most "disruptive" social net because it has moxie but it was as populated as Facebook. It still isn't but it is coming up fast as this infographic makes it clear.