How To DOUBLE Purchase Intent After A BAD Review | BI Revolution | Scoop.it

This Bazaar Voice white paper looks interesting. I'm posting here so I remember to read it when I have a life again (lol). If someone does read it please let me know since this is a favorite topic, one I've written about too:

http://scenttrail.blogspot.com/2011/07/turn-negative-reviews-into-money.html 

Thanks, M