BI Revolution
34.1K views | +1 today
Follow
BI Revolution
Marketing Truth via Data
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Google Analytics - How To Map Home Page Clicks For Fun & Profit

Google Analytics - How To Map Home Page Clicks For Fun & Profit | BI Revolution | Scoop.it

How To Map Your Homepage
This Curagami post shares a simple idea capable of producing big return (why is it simple ideas are the best at producing great ROI we wonder). Map your home page clicks as we did for Moon-Audio.com and you may discover a simple change costing pennies and sure to return dollars (as we did).

See if you can see the problem in the graph above before reading the post: 

http://www.curagami.com/google-analytics-how-to-map-home-page-clicks/?v=7516fd43adaa

Lori Wilk's curator insight, February 9, 2016 7:02 PM

#Gratitude for #analytics #insights #curagami 

Rescooped by Martin (Marty) Smith from Webdesign, Graphics, Images, Audio-Video,
Scoop.it!

Four Marketing Secrets New Web Designers Should Use • 1stwebdesigner [w/ 1 Scenttrail Dissension ]

Four Marketing Secrets New Web Designers Should Use • 1stwebdesigner [w/ 1 Scenttrail Dissension ] | BI Revolution | Scoop.it

What separates the newbie web designers from experienced ones? It is these 4 marketing secrets every newbie web designer should know. Read all about it here.

Marty Note
The four tips shared are:

* Build Microsites (disagree)
* Create Freebies (really believe in this one).
* Develop a Niche Blog (agree).
* Business Cards.

I would change "microsites" to landing pages. In a post Google Panda / Penguin algorithm change SEO era sites or pages without social support don't fly. Build a website and try and drive traffic to it. NOW tell me you want to build more than one.

That's crazy talk these days because one is more than most can handle. Liked the other 3 tips.


Via Mike Power
No comment yet.
Rescooped by Martin (Marty) Smith from Email Marketing
Scoop.it!

Parallax Web Design: What It Is and How It Can Affect Your SEO #websitedesign #seo

Parallax Web Design: What It Is and How It Can Affect Your SEO #websitedesign #seo | BI Revolution | Scoop.it


Digest...

 

Parallax design sites are growing in use because they embrace the fluidity of the Web, provide simplicity, and offer a scrolling technique that creates a neat 3-D effect.

 

You should be aware of some concerns when deciding whether to use a parallax design. Concerns include the following.


Load times

Parallax design is highly animated with a lot of scripts, so it can decrease the load time of a website.


Browser support

Not all browsers are able to support the parallax design. That inability can lead to problems for the user.

Not mobile-friendly


Parallax scrolling is also not ideal for mobile as it makes the website bloated. Parallax adds layers of code to a website.

Deficient for analytics


If all your content is on one page, understanding what content is capturing visitors can be difficult. There can be workarounds to this obstacle, such as using event tracking or tying a pageview in Google Analytics to sections of parallax scrolling, but parallax design does add a layer of complexity to analytics.


SEO

SEO and new design techniques often don't mesh. In addition to being deficient on the analytics side, many parallax websites are not built with SEO in mind. Content often takes a backseat to the visual, and parallax pages typically aren't geared towards specific topics and targeted websites. External websites may only have one page to link without linking to specific subpage with more relevant content.

 



Via Marteq, Brian Yanish - MarketingHits.com, b2bmarketingpartners
Martin (Marty) Smith's insight:

I used this phrase in a meeting last year and got laughed at. Parallax is mobile friendly so a trending design ethos.

Marteq's curator insight, October 15, 2014 9:51 PM

Avoid like the plague.

Don Hileman's curator insight, October 19, 2014 11:08 PM

Parallax websites look amazing, but are they effective for SEO? 

 

Well that depends. There are several things such as Page Title, Page Description, and Content that plays a major role in SEO. Parallax designs can still include great content which is one of the most important things when it comes to SEO. 

vip minibüs kiralama's comment, April 2, 2017 6:37 PM
I can seo I use all my web site WP http://www.vipminibus.com/
Scooped by Martin (Marty) Smith
Scoop.it!

Design A Blog With Personality By Using Neuroscienc

Design A Blog With Personality By Using Neuroscienc | BI Revolution | Scoop.it
So, how can you harness this knowledge to your advantage? Let’s look at some of the most notable studies on the subject and how you can apply that directly to your blog.
Martin (Marty) Smith's insight:
Thought this was a cool mashup by Kissmetrics. Write to the psychology of the browser is similar to how we use personas in email.
No comment yet.