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The Mythical Silver Bullet Dashboard We aren't big believers in silver bullets. The web is too complex and fast for a single solution. The only time that matters online is NOW.
That said, understanding what is happening now can prove TOUGH. If you've ever tried to tease out Google Analytics patterns you know just how tough. Can a dashboard help you know what is important faster? Maybe.
The web creates one central problem - noise to signal ratio. Hidden inside the noise is a pattern, a signal, you need to convert better, to campaign better, to increase engagement and lower costs. Finding that needle can prove daunting.
Needlessly daunting since half the reason we work so hard to understand is our marketing tools suck. They suck so bad we created a company, Curagami, to create new ones. Then we learned just how hard this road, the road to understanding, can become.
Will this new dashboard make a difference? Cut the hype in half and there does appear to be something in there, something buried in its own stack of hay.
Community shock, diminishing return on adding new members, is coming like a marketing tsunami. Create community today to avoid community shock tomorrow.
Why is Content Marketing key for 2015 Conventional, single-thread, one-way, disruptive mass communication – like the television commercials that brands have long subsidized – is on the way out. T…
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Haiku Deck By The Numbers: +2,716 Views In 6 Days! Over 64,000 Views, 4,000+ Views Average Top 10
Learning To Tell Time: 5 Internet Marketing Time Tips via @Curagami
Time Management Time is a TACTIC many Internet marketers forget or don't fully utilize. Here are 5 ways we've learned to tell time:
Time Tip #1: What's Happening NOW? The web is becoming more and more obsessed with what is happening now. Why? Not sure and who cares (lol). The closer to "real time" your content the more authentic and real it becomes. We use this in our favor in three ways:
* Note and share when content is scaling fast. * Records are important even when they are YOUR records. Fastest, biggest, most are valuable words in Internet marketing. They are also TIME based. Use fast, faster, fastest to help your content scale. * Now slips away, but using time parameters provides benchmarkes and scale. Earlier I Tweeted about a Haiku Deck that reached 225 views the fastest and then included (12 hrs).
Time Tip #2: Use History The web's time is always NOW, but you can create interesting juxtapositions with the past. When your following reachers the NY Times 1950 subscription level NOTE IT. When you compare a modern web EVENT to a past "real world" event you gain gravitas and understanding. BTW, good luck finding NYT circulation in 1950.
Time Tip #3: Process Is Product Easy to forget that whatever you are doing NOW is, when published and shared, a product. This is why I like multiple publishing platforms (blogs, Scoop.it, G+ are my most frequently used platforms). Sharing your process as close to CREATION as possible brings the NOW into your content (see tip #1).
Time Tip #4: Redux Is Truth We lucky few Internet marketers are like scientists. We test, test and test content, ideas and memes. When you find something that pops DOUBLE DOWN and keep doubling down (publishing a post about the post, publishing a II or III version) until you exhaust upside. Once you reach the point of diminishing return make a note and move on. First time ANYTHING can be a fluke. If you can repeat the same or better results over and over you've found EVERGREEN content you need to OWN.
Time Tip #5: Don't Forget TIME Is In The Web's Algorithm Everyday millions of things happen online (maybe billions). With that much NEW going on TIME becomes a way to TRUST you (or not). every day you build or lose clout, reputation and status (authority). Crying over yesterday's losses is foolish and expensive. Gear up, learn and move on. Always remember you can't do anything TODAY the web won't remember TOMORROW.
Dove Men+Care’s digital campaign for Father’s Day riffs off the idea that dads are sick of their Ward Cleaver image and want credit for changing diapers, making dinner and consoling heartbroken teens. But this creative isn’t all touchy-feely—it’s based on some hard data.
Marty Note I'm tired of the MAN as IDIOT trend. 2014 seems to be a redemption year. Men and dads are leading the charge. For a long time the cardboard "stupid man" populated commercials, movies and TV for far too long.
I get it. The pendulum swings hither and yon, to and fro. Perhaps one of the web's conversational benefits is brands see customers as people instead of "consumers" or "users".
We are neither simply consumers or users.We are people caught in a divine comedy. MEN aren't cardboard stereotypes meant to supply a cheap punchline or a cliche or two. We men are hard working, confused and learning as we go much like our beautiful sisters.
If the web can eliminate nasty yet ubiquitous cardboard stereotypes every man on the planet will be in the web's debt. What great "men are for real" campaigns have you seen this year?
New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had.
Wow, what a day for Invisible Giants. After my Haiku Deck account went down taking the fastest "views" deck we've ever created into the void we received a dramatic lesson in almost every "Invisible Giant" idea discussed.
TIME and the growing importance of "near real time" response was absent. Not anymore (lol). Wrote up what happened today as an example of "Invisible Giant" values and just how our online marketing world is turns on a different axis now.
Marty Note - Digital Listening Is Different Cendrine and I are having a great conversation on G+ about the nature of listening online. Cendrine's great post shares TIps and Tools so you can become a tuned online listener.
Great post. Here is what I shared on G+:
Are You Listening...Digitally? Digital #listening is different. Conversations provide nonverbal clues missing online, but online provides other kinds of clues. Online clues are easy to walk by without even knowing you just missed a clue.
Examples of missed online clues abound and include:
* Small Follow Back % (sends "we don't listen" signal). * Pushing only YOUR content (need to act less proprietarily to become or act as an #authority ). * Not curating or rewarding #ugc (User Generated Content). * Not responding to @yourtwitter mentions with RTs and thanks. * Not responding to direct @yourtwitter messages. * Not responding to Twitter DMs in a timely way (can be made worse by not following enough people to be able to DM). * Not being present on a major social net (like +Google+ ). * Not asking questions & then curating response. etc...
Could go on and on, but you get the idea. LISTENING online is different and few do it well.
FIND G+ Conversation https://plus.google.com/102639884404823294558/posts/FgYhn3zoQQL
We lucky few Internet marketers make sand castles on the beach and he tide is always coming in. I started this G+ summary of "tiny advantage" thinking how similar Internet marketing is to Outward Bound.
But Dual Survival is a more apt analogy. No one summit our new marketing Everest alone anymore. We need TEAMS of great climbers, Sherpas and rope...lots of ROPE :).
I remember the deer in the headlights look I got from my last boss, founder of one of the larger web dev companies in the southeast, when I told him the most valuable "product" we created wasn't an individual website or app as much as it was a team capable of creating that app, SEO or email marketing
The PROCESS is what remains after the tide sweeps all yesterday's hard work out to see. I remember he looked at me funny :).
Storytelling is the new SEO shares examples of how your website and online marketing can tell engaging stories to win the NEW SEO.
Perhaps it's a case of standing out from the crowd. For the second consecutive year, a report from Experian Marketing Services [download page] covering Q4 email activity has
“ Applying consumer psychology to branding. This is a slightly modified version of a presentation given at Kantar's "The WHY code" seminar on neuroscience, neurom”
Via Sandra Pickering @opento, Abush
Creating a distributed content network with widgets is a vast blue ocean of low cost, high reward Internet marketing today. Won't be that way for long.
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Holiday Ecommerce Tips Magazine shares our secret trends, ideas and tips so you can have a record-setting holiday sales online this holiday season.
Monday - 5 Ecommerce Storytelling Tips http://www.curagami.com/ecommerce-holiday-5-storytelling-tips/?v=7516fd43adaa
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http://www.curagami.com/ecommerce-holiday-5-storytelling-tips/?v=7516fd43adaa
Why I'm Not A SEO Thanks to readers and those who share the first part of our 3 part Why I'm Not A SEO triptych is now #1 on Google for the term. THANKS!
Why I'm Not A SEO on Scenttrail Marketing http://www.scenttrail.com/why-im-not-an-seo/
Book by Alistair Croll and Ben Yoskovitz about using data to build a better startup faster, part of the Lean Startup series with Eric Ries and Ash Maurya from O'Reilly
Marty Note Reading Lean Analytics now and HIGHLY recommend it.
5 Ways To Avoid The Online Competition Trap Never ceases to amaze me. Team +Curagami sees the Hatfields and McCoys squared off and fighting tooth and nail over nothing all the time. Here are 5 ways to avoid the Online Competition Trap (be sure to Read Mark Traphagen's excellent note in comments on the attached too):
* Use Google Adwords to discover REAL DEMAND for keywords (use exact an broad match too and if you really want to get depressed use "exact match" to see how few people are actually searching for that new widget you just created). * Create something like our Curagami Keyword Efficiency Index (cKEI) to calculate where #blueoceans live (keywords or phrases with less competition but healthy search volume and YES these are getting harder and harder to find). Use "long tail" analysis to find these. * Understand your "poker table stakes" keywords - words you have to have content for but won't win in this lifetime. * Know what they are spending (use +SpyFu) and then SPEND DRAMATICALLY LESS because you've out thought them. One way to do that is look for a #contentmarketing "fighter pilot" in your space and toss them into your ecosystem (I did this with +Red Bull during my keynote to a group of #smbs at +FedEx conference and they found it eye opening to say the least). * Think about using new tools such as Curagami, tools that help create #community so you do LESS but win MORE hearts and minds. Would classify +Paper.li +Scoop.it and +Optimizely in this category of get more spend or do less tools.
"Members only" - "limited offer" - "guaranteed" - "discover" - "check out"... If you wonder what these terms have in common, here is the answer. Brands consider them to be top performers. They are words that convert.
Great @Cendrine Marrouat - https://www.cendrinemedia.compost (one of Curagami's Top 50 Highly Recommended Content Curators)
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When it comes to forums and gamification we prefer to keep things simple. Allowing users to give out reps to other users for adding valuable content is the best example of forum gamification because we want to reward ...
We created Curagami to answer a single vexing question. What content should you create and why? Our Curagami Reports answer that question for you.
Scoop.it Study I've often thought Slideshare was the great underutilized weapon of content marketing. Thinking that and having the data to prove are two different things.
Thanks to the team at Scoop.it we now have the data to prove what I've FELT. In an extensive study the Scoop.it team shifted my thinking on Slideshare.
Always knew Slideshare was POWERFUL SEO VooDoo because I've had several decks BLOW UP such as:
http://www.slideshare.net/martinmartysmith/storytelling-new-seo Absolute #1 position on "Storytelling is the new SEO" and has been top ranked for over a year.
http://www.slideshare.net/martinsellingzoe/content-marketing-network This deck held on for a year and has slide out of ranking now.
You don't get much more SEO competitive than "Storytelling is the New SEO" and "Content Marketing Network so personal validation supports the Scoop.it team's great work here.
The other paradigm they shifted for me today was thinking of Slideshare as an important "visual marketing" tool. Decks are LEAN, FAST and VIRAL so great ways to share and build authority and traffic. Just wish I could get my Slideshare profile styled better. Anyone know the secret sauce for that?
Great work Scoopiteers!
There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how. Added a Epic / Not Epic table.
What about you? What things do you know of that USED to be Epic and now not so much? What things are NEW and Epic? .
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We don't believe in silver bullets. The web moves too fast. This new dashboard suffers from some of the same "clouding" problems we are all too familiar with, but there's more of it (lol).