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Scoop.it!
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Scooped by Martin (Marty) Smith |
Scoop.it!
Marty Note - Digital Listening Is Different
Cendrine and I are having a great conversation on G+ about the nature of listening online. Cendrine's great post shares TIps and Tools so you can become a tuned online listener.
Great post. Here is what I shared on G+:
Are You Listening...Digitally?
Digital #listening is different. Conversations provide nonverbal clues missing online, but online provides other kinds of clues. Online clues are easy to walk by without even knowing you just missed a clue.
Examples of missed online clues abound and include:
* Small Follow Back % (sends "we don't listen" signal).
* Pushing only YOUR content (need to act less proprietarily to become or act as an #authority ).
* Not curating or rewarding #ugc (User Generated Content).
* Not responding to @yourtwitter mentions with RTs and thanks.
* Not responding to direct @yourtwitter messages.
* Not responding to Twitter DMs in a timely way (can be made worse by not following enough people to be able to DM).
* Not being present on a major social net (like +Google+ ).
* Not asking questions & then curating response.
etc...
Could go on and on, but you get the idea. LISTENING online is different and few do it well.
FIND G+ Conversation
https://plus.google.com/102639884404823294558/posts/FgYhn3zoQQL
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Rescooped by Martin (Marty) Smith from Surviving Social Chaos |
Scoop.it!
![How To Build A Social Media Marketing Funnel [INFOGRAPHIC] | BI Revolution | Scoop.it](https://img.scoop.it/HOs-SDNhq8wC0ZJh2sx4WTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
How to use social media to boost your brand. Good visuals! This post really speaks for itself.
Very good layout showing who's using which social media channels.
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Scooped by Martin (Marty) Smith |
Scoop.it!
Scoop.it Study
I've often thought Slideshare was the great underutilized weapon of content marketing. Thinking that and having the data to prove are two different things.
Thanks to the team at Scoop.it we now have the data to prove what I've FELT. In an extensive study the Scoop.it team shifted my thinking on Slideshare.
Always knew Slideshare was POWERFUL SEO VooDoo because I've had several decks BLOW UP such as:
http://www.slideshare.net/martinmartysmith/storytelling-new-seo
Absolute #1 position on "Storytelling is the new SEO" and has been top ranked for over a year.
http://www.slideshare.net/martinsellingzoe/content-marketing-network
This deck held on for a year and has slide out of ranking now.
You don't get much more SEO competitive than "Storytelling is the New SEO" and "Content Marketing Network so personal validation supports the Scoop.it team's great work here.
The other paradigm they shifted for me today was thinking of Slideshare as an important "visual marketing" tool. Decks are LEAN, FAST and VIRAL so great ways to share and build authority and traffic. Just wish I could get my Slideshare profile styled better. Anyone know the secret sauce for that?
Great work Scoopiteers!
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Rescooped by Martin (Marty) Smith from Travel Tech and Innovation |
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The power of text analytics is now readily accessible through intuitive and openly available software. Running analysis is straightforward enough, as the examples in this article illustrate. However, the prerequisites of impactful insights haven’t changed. Proper problem definition, domain expertise, and stakeholder engagement are key to well-guided mining and actionable output—whether you’re improving a user interface or the broader user experience.
Thanks to @Luis Costa for this great Scoop. Was looking for something like this just the other day as we discussed ways to understand the sentiment of online reviews :). M
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Scooped by Martin (Marty) Smith |
Scoop.it!
We created Curagami to answer a single vexing question. What content should you create and why? Our Curagami Reports answer that question for you.
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Scooped by Martin (Marty) Smith |
Scoop.it!
Storytelling is the new SEO shares examples of how your website and online marketing can tell engaging stories to win the NEW SEO.
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Scooped by Martin (Marty) Smith |
Scoop.it!
Creating a distributed content network with widgets is a vast blue ocean of low cost, high reward Internet marketing today. Won't be that way for long.
Writing a post for ScentTrail Marketing about widgetizing content marketing and wanted a quick @HaikuDeck to help explain. Why more Internet marketing teams aren't using widgets to create a conent network they OWN, can speak to directly and that provides instant feedback is beyond me.
Haiku Deck Data
Slide decks create effective storytelling online. If your content marketing doesn't include slides it should. Here why:
# Haiku Decks: 36
Total Views: 64,504
Average Views: 1,709
Top 10 Average Views: 4,014
Top Deck Views: 7,548
Gain Last 6 Days: 2,762
vs. Scoop.it views? Haiku Deck +217%
Trending Haiku Decks:
Crowdfunding Tips From The Clash +260% http://shar.es/11KMHp
Gamify Content Marketing +109% http://shar.es/11KMst
Invisible Giant of the New SEO +14% http://shar.es/11KM4I
Gamify was added to Haiku Decks' Featured area. Crowdfunding tips from The Clash was Tweeted and included on GooglePlus. None of the 36 Haiku Decks we've created came back with 0 new views (that's impressive). A week ago we wrote a Curagami post about Top Haiku Decks (http://www.curagami.com/featured/buffet-tools-conversations-top-haiku-decks/ ) and provided a link to a spreadsheet with links to all decks (bit.ly/1towd0F ).
That post plus features by Haiku Deck in their two community galleries (Featured and Popular) produced almost 6,000 views. We've been talking about the need for a profile page to help promote all Haiku Decks and the team at Haiku is working on it.
That was the advantage we created by developing a page with links to all decks. We could share that single link and people could decide what decks interested them.