BI Revolution

Why I'm Not A SEO
Thanks to readers and those who share the first part of our 3 part Why I'm Not A SEO triptych is now #1 on Google for the term. THANKS!

Why I'm Not A SEO on Scenttrail Marketing
http://www.scenttrail.com/why-im-not-an-seo/  

New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had.

Wow, what a day for Invisible Giants. After my Haiku Deck account went down taking the fastest "views" deck we've ever created into the void we received a dramatic lesson in almost every "Invisible Giant" idea discussed.

TIME and the growing importance of "near real time" response was absent. Not anymore (lol). Wrote up what happened today as an example of "Invisible Giant" values and just how our online marketing world is turns on a different axis now.

Storytelling is the new SEO shares examples of how your website and online marketing can tell engaging stories to win the NEW SEO.

Total Haiku Deck Views: 73,549
% Increase: 5% (10-2 - 11-4)
+ Views: 3,324 (in a month)

Trending Decks

#1 Crowdfunding Tips From The Clash http://shar.es/10JzN6
+127% views gain 330

#2: Gamify Content Marketing http://shar.es/10JzyC
+115% views gain: 618

#3 Tomorrow's Ecommerce http://shar.es/10Ji5W
+115% views gain 248

#4 Invisible Giant of the New SEO http://shar.es/10Jiw0
+113% views gain 428

#5 Five Holiday Design Tips http://shar.es/10JiIE
+112% views gain 92

Top Deck
Startups Tips From Warren Buffett http://shar.es/10JiM2
total views 8,100

We lucky few Internet marketers make sand castles on the beach and he tide is always coming in. I started this G+ summary of "tiny advantage" thinking how similar Internet marketing is to Outward Bound.

But Dual Survival is a more apt analogy. No one summit our new marketing Everest alone anymore. We need TEAMS of great climbers, Sherpas and rope...lots of ROPE :).

I remember the deer in the headlights look I got from my last boss, founder of one of the larger web dev companies in the southeast, when I told him the most valuable "product" we created wasn't an individual website or app as much as it was a team capable of creating that app, SEO or email marketing

The PROCESS is what remains after the tide sweeps all yesterday's hard work out to see. I remember he looked at me funny :).

Scoop.it Study
I've often thought Slideshare was the great underutilized weapon of content marketing. Thinking that and having the data to prove are two different things.

Thanks to the team at Scoop.it we now have the data to prove what I've FELT. In an extensive study the Scoop.it team shifted my thinking on Slideshare.

Always knew Slideshare was POWERFUL SEO VooDoo because I've had several decks BLOW UP such as:

http://www.slideshare.net/martinmartysmith/storytelling-new-seo 
Absolute #1 position on "Storytelling is the new SEO" and has been top ranked for over a year.

http://www.slideshare.net/martinsellingzoe/content-marketing-network 
This deck held on for a year and has slide out of ranking now.

You don't get much more SEO competitive than "Storytelling is the New SEO" and "Content Marketing Network so personal validation supports the Scoop.it team's great work here.

The other paradigm they shifted for me today was thinking of Slideshare as an important "visual marketing" tool. Decks are LEAN, FAST and VIRAL so great ways to share and build authority and traffic. Just wish I could get my Slideshare profile styled better. Anyone know the secret sauce for that?

Great work Scoopiteers!