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Scoop.it!
We created Curagami to answer a single vexing question. What content should you create and why? Our Curagami Reports answer that question for you. 
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Scoop.it!
“ Applying consumer psychology to branding. This is a slightly modified version of a presentation given at Kantar's "The WHY code" seminar on neuroscience, neurom” Via Sandra Pickering @opento, Abush
Martin (Marty) Smith's insight:
This is a great Slideshare. Branding archetypes page is worth the price of admittance. Archetypes form the core of personas and segments, something every Internet marketer is scrabbling to inject into their marketing.
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![How To Build A Social Media Marketing Funnel [INFOGRAPHIC] | BI Revolution | Scoop.it](https://img.scoop.it/HOs-SDNhq8wC0ZJh2sx4WTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Brianne Mellon's curator insight,
May 7, 2014 10:44 AM
How to use social media to boost your brand. Good visuals! This post really speaks for itself. 
EZSelect's curator insight,
May 7, 2014 2:34 PM
Very good layout showing who's using which social media channels.
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ODigMa presents a sales oriented approach to measurement of ROI across various stages of sales funnel. Use it to save tons in your marketing budget. This prese
Martin (Marty) Smith's insight:
Like this approach. Attribution is still a bear, but they give some good ideas for modeled workarounds.
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