BI Revolution

Scoop.it Study
I've often thought Slideshare was the great underutilized weapon of content marketing. Thinking that and having the data to prove are two different things.

Thanks to the team at Scoop.it we now have the data to prove what I've FELT. In an extensive study the Scoop.it team shifted my thinking on Slideshare.

Always knew Slideshare was POWERFUL SEO VooDoo because I've had several decks BLOW UP such as:

http://www.slideshare.net/martinmartysmith/storytelling-new-seo 
Absolute #1 position on "Storytelling is the new SEO" and has been top ranked for over a year.

http://www.slideshare.net/martinsellingzoe/content-marketing-network 
This deck held on for a year and has slide out of ranking now.

You don't get much more SEO competitive than "Storytelling is the New SEO" and "Content Marketing Network so personal validation supports the Scoop.it team's great work here.

The other paradigm they shifted for me today was thinking of Slideshare as an important "visual marketing" tool. Decks are LEAN, FAST and VIRAL so great ways to share and build authority and traffic. Just wish I could get my Slideshare profile styled better. Anyone know the secret sauce for that?

Great work Scoopiteers!  

How To Get Great Visual Content

• Create tension between your visual and your thesis. 
• Explain the tension quickly. 
• The more disparate the image greater need for immediate connection. 
• Any image can work WITH explanation. 
• Harvest images from Creative Commons (be sure to attribute).
• Harvest images from internal resources. 
• Harvest images by creating contests and games to ASK for them.
  
  Because your written content marketing is only as powerful as the opening and supporting visuals.

I have to admit that when I first read the results of a survey of marketers done by PR firm Matter Communications, I was tempted to write this article in a very satirical voice - even more satirical then I normally do. Essentially the survey revealed that when it comes [...]