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Perhaps it's a case of standing out from the crowd. For the second consecutive year, a report from Experian Marketing Services [download page] covering Q4 email activity has 
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Scoop.it!
![10 Ways To Make Your Infographic Cool, Connected and Viral from @AtDotComSocial [infographic] | BI Revolution | Scoop.it](https://img.scoop.it/4ptaKCCmWa2rU-nQdXp_EDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
10 Rules That Make An Infographic Cool, Effective and Viral [INFOGRAPHIC] Great Infographic from John van den Brink (@AtDotComSocial) about how to create Great info graphics.
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Scoop.it!
We all know ideas and information spread through word of mouth. But according to Berger, the key to making things really popular happens long before it's dis...
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Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign. The idea behind viral marketing is to inspire people to spread your message for you.
Martin (Marty) Smith's insight:
Cool checklist for how to have your content go viral. Love "don't be neutral" since that is so hard to train out of corporations. Poeple have no problem not being neutral. Companies want to please eveyrbody. Yeah, that day is GONE, so take a stand, have a voice tell us what you really think and so who you really are and we may just LOVE you back.
Nat Sones's curator insight,
March 26, 2013 12:11 PM
Creating #viral's like Douglas Adams' tips on flying: aim at the ground and miss. It's hard to force it. But there are some tips, and some great ones here.
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Not all great content goes viral, but content that does go viral is great. Although we can't guarantee that any piece of content will take the web by storm, we can make sure that a piece of content has what it takes.
Martin (Marty) Smith's insight:
Fascinating study of what kinds of content goes viral. Here are the topline suggestions: * Longer is less likely to be commented on. * Inspire anger, awe or anxiety. * Be useful, surprising or interesting. * Be a famous woman.
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Experian Study Email Open and Conversion Rates Best Off Peak
Send your email marketing when everyone else is and your response rates will suffer. The results of this study showing the off peak time of 8 to midnight converts the best reminds me of what a friend told me the other day.
My friend is a businesswoman mom and about ten other things. She explained that she likes to get in bed with her phone or tablet and curate her email. Most end up in the trash, but a great subject line or offer from a trusted source might get opened and might even prompt a buying decision.
The Experian study may have implications for blogging and social media marketing too. I've always been skeptical about the "right time" infographics that float around since they tend to form a consensus and I'm interested in avoiding the mob as much as possible.
VIral content goes viral for many reasons time of day may be one of them, but I doubt it. I think Experian's results should create a pause before we all pile on to creating Internet marketing lock stepped to some formula that doesn't work.