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Social Media Trends 2014 | Visual.ly Video

Social Media Trends 2014 | Visual.ly Video | BI Revolution | Scoop.it
From visual.ly - May 22, 2014 1:54 AM

The social media trends in the US for 2014: twitter, snaptchat, instagram, Vine...

Marty Note
Cool video but MUTE it before you play it (horrible music) and don't be doing three things at once since great stats fly by fast.

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New Experian Deal Seeking Study Says Stop Never Ending Sales - via @ScentTrail

New Experian Deal Seeking Study Says Stop Never Ending Sales - via @ScentTrail | BI Revolution | Scoop.it
From www.scenttrail.com - January 7, 2014 2:37 PM


Thank You Experian! Experian’s new Deal Seekers Report says what every Internet marketer sensed – refusing to segment customers online is goofystupid. Why would any online retailer treat all customers the same?


2014 will be the year segments and personas are a MUST and that includes shouting DEAL, SALE and 50% Off 50% Off all the time. Experian's new study shows such behavior is beyond stupid since it actively turns off 40% of your website's visitors.

Are deals important? Yes for 18% of your visitors (Deal-Seeking Influentials), so figure out programs to support your "influentials" so they can do the heavy lifting for you and you don't sound like a fool to everyone else (lol).


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Content Shock: Why content marketing is not a sustainable strategy - Schaefer

Content Shock: Why content marketing is not a sustainable strategy - Schaefer | BI Revolution | Scoop.it
From www.businessesgrow.com - April 16, 2014 10:17 PM
Is the end of the content marketing era in sight?
Martin (Marty) Smith's insight:

This is an IMPORTANT read and one I keep reading over and over. I agree with the central idea. I disagree with the conclusion. Content marketing is important even if no one reads your stuff.

Crazy?

The content you create says more about you than anything. While the goal of every website must be building community you can't build community if you have no content on your site. Your voice and SELF has to be present and accounted for even if the only purpose it serves is to make people comfortable sharing their content.

More later, in the meantime I'm going to re-read this great post again.

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