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Artificial intelligence is booming in Europe, China, and the US, but it’s still a very male industry. Via massimo facchinetti 
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Scooped by Martin (Marty) Smith |
Scoop.it!
Gamify Content Marketing Blows Up
Yesterday I mentioned Gamify along with two other trending Haiku Decks. Gamify gained 1,010 views (+40% gain) in a day. A move that big usually means someone BIG shared. We will look around and figure out who to thank, and hope you will check out and share Gamify Content Marketing too.
THANKS.
Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.
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Scooped by Martin (Marty) Smith |
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The social media trends in the US for 2014: twitter, snaptchat, instagram, Vine...
Marty Note
Cool video but MUTE it before you play it (horrible music) and don't be doing three things at once since great stats fly by fast.
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Scooped by Martin (Marty) Smith |
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Is the end of the content marketing era in sight?
This is an IMPORTANT read and one I keep reading over and over. I agree with the central idea. I disagree with the conclusion. Content marketing is important even if no one reads your stuff.
Crazy?
The content you create says more about you than anything. While the goal of every website must be building community you can't build community if you have no content on your site. Your voice and SELF has to be present and accounted for even if the only purpose it serves is to make people comfortable sharing their content.
More later, in the meantime I'm going to re-read this great post again.
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Rescooped by Martin (Marty) Smith from Future Trends and Advances In Education and Technology |
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Marty Note
Cool "emerging" technologies covered here cover trends across tech and manufacturing:
* Body-adapted Wearable Electronics.
* Nanostructured Carbon Composites.
* Mining Metals from Desalination Brine.
* Grid-scale Electricity Storage.
* Nanowire Lithium-ion Batteries.
* Screenless Display.
* Human Microbiome Therapeutics.
* RNA-based Therapeutics.
* Quantified Self (Predictive Analytics).
* Brain-computer Interfaces.
My favs are RNA-based Therapeutics (since this could help my dad's macular degeneration and Quantified Self (predictive analytics since they will change ecommerce as we've known and practiced it).
Promising "trend tags" here too for http://www.crowdfunde.com.
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Rescooped by Martin (Marty) Smith from AtDotCom Social media |
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Here is our annual piece - 50 Content Marketing Predictions for 2014. Produced by the Content Marketing Institute. See if the following predictions come true a
Working on a agree/ disagree list (iwth 50 trends creating the list is taking loneger thant I thought).
Joe Pulizzi and the CMI present lots of interesting predictions about where content marketing is going in 2014. Get ready for a barrage of 2014 predictions . . .
Via @maxOz
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Scooped by Martin (Marty) Smith |
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Storytelling Is The NEW SEO on SlideShare's home page (bottom row, 2nd from right thanks to Ally Greer for the alert :)
2200 + Views In A Day
Some will tell you it is impossible to have content go viral. That powerful forces control the viral headlands. They are (controlled by powerful forces), but it isn't (impossible to have content YOU create go viral).
Here is a blow by blow of how Story Telling Is The New SEO trended enough to be included on the cover of Slideshare today (something I know about from an alert from friends here @Scoopit, Storytelling is bottom row 2nd from right).
Storytelling Is The New SEO Story
I'm presenting Storytelling Is The New SEO tomorrow night at @1918's (Phil Buckley's) SEO Meetup (more info here: http://www.meetup.com/RaleighSEO/events/100105202/.
I've been thinking about the "secret" implications of Google's algorithm changes. Navneet Panda helped Google see just how dirty our rooms have become and then they armed a Penguin to make sure we got the message and SEO life, as we knew it was OVER.
Storytelling as practiced by REI, Patagonia and others is the KEY to high engagement and Google is clear on want HIGH ENGAGEMENT from your content.
VIRAL = Good To Have POWERFULL Friends
If you want to have your content go viral it is good to have powerful friends. Storytelling Is The New SEO started going viral because of Scoop.it. The first shares came from my embed on Design Revolution. There are almost 400 shares from that embed as I write this.
I douibled down with Facebook, Twitter, G+, LinkedIn, Tumblr and Pinterest support, but Scoop.it got the ball rolling. Then, once Storytelling Is The Next SEO was trending Slideshare put it on their home page and blew it up (now over 2,300 views and 57 downloads).
I've had several posts go viral and there is always a powerful mentor in the loop. Storytelling proves, once again, it is important to have powerful friends (those you've met and know and others you may not know) to have content go viral.
Will be presenting Storytelling Is The New SEO LIVE tomorrow night starting at 6:30 at Phil's SEO Meetup. Find event details here: https://plus.google.com/events/c46hqgi89ig21oef90qafggoiho
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Scooped by Martin (Marty) Smith |
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Flipboard's Analytics
We're loving Flipboard. There isn't an easier to use more device agnostic tool we know of to curate content. Earlier we wrote about combining @Scoopit and Flipboard ( http://www.curagami.com/scooping-flipboard-marketing-tools-mashup/ ).
This post shares five trending topics from our Curagami Flipboard feed: https://flipboard.com/@curagami/curagami-ros0t46qy
Concerns over holiday app security, how algorithms are changing marketing, 7 great apps for designers, and Permanent Banksy shares 4 marketing tips from the most elusive artist:
http://www.curagami.com/top-five-trending-content-flipboard/ .
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Scooped by Martin (Marty) Smith |
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Total Haiku Deck Views: 73,549
% Increase: 5% (10-2 - 11-4)
+ Views: 3,324 (in a month)
Trending Decks
#1 Crowdfunding Tips From The Clash http://shar.es/10JzN6
+127% views gain 330
#2: Gamify Content Marketing http://shar.es/10JzyC
+115% views gain: 618
#3 Tomorrow's Ecommerce http://shar.es/10Ji5W
+115% views gain 248
#4 Invisible Giant of the New SEO http://shar.es/10Jiw0
+113% views gain 428
#5 Five Holiday Design Tips http://shar.es/10JiIE
+112% views gain 92
Top Deck
Startups Tips From Warren Buffett http://shar.es/10JiM2
total views 8,100
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Scooped by Martin (Marty) Smith |
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Dove Men+Care’s digital campaign for Father’s Day riffs off the idea that dads are sick of their Ward Cleaver image and want credit for changing diapers, making dinner and consoling heartbroken teens. But this creative isn’t all touchy-feely—it’s based on some hard data.
Marty Note
I'm tired of the MAN as IDIOT trend. 2014 seems to be a redemption year. Men and dads are leading the charge. For a long time the cardboard "stupid man" populated commercials, movies and TV for far too long.
I get it. The pendulum swings hither and yon, to and fro. Perhaps one of the web's conversational benefits is brands see customers as people instead of "consumers" or "users".
We are neither simply consumers or users.We are people caught in a divine comedy. MEN aren't cardboard stereotypes meant to supply a cheap punchline or a cliche or two. We men are hard working, confused and learning as we go much like our beautiful sisters.
If the web can eliminate nasty yet ubiquitous cardboard stereotypes every man on the planet will be in the web's debt. What great "men are for real" campaigns have you seen this year?
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Scooped by Martin (Marty) Smith |
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Source: RKG [download page]
Notes: Mobile's 33% of Google search visits in Q1 2014 represented only a slight uptick from Q4 2013 (32%), but a more robust rise from 27%
Expect this number to go up even as mobile helps reduce the number of searches being done. Why?
* Apps = search less.
* Mobile is more social and so search less.
* Mobile is a "game console" where we "play" apps and connect so search less.
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Scooped by Martin (Marty) Smith |
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Marty Note - 10 BI Trends
Business Intelligence is breaking out all over. It is as if we've reached some magic tipping point where things that were hard are not easier and our BI imagination is being sparked as a result. Here are 10 BI trends for this year and next (6 - 20 are from team at http://www.crowdfunde.com )
* Enterprise gets a handle on unstructured "Big Data".
* Search Will Improve Dramatically (agree).
* Mobility becomes bi-directional (you GET and GIVE via mobile).
* Enterprises come to terms with Big Data.
* Analytics Tools Vendors see importance of FAST and EASY.
CrowdFunde's Additions
* New Key Performance Indicators helps connect traffic and lead gen to conversion (what we are working on at http://www.crowdfunde.com ).
* How Social Media is changing everything become more clear (less search, more mobile and social).
* Expect a new flurry of WAZE.com-like crowdsoure apps.
* Expect more gamification for engagement and loyalty.
* Loyalty becomes LESS fickle as brands discover how to BE online creating community that wins hearts, minds, engagement and loyalty.
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Scooped by Martin (Marty) Smith |
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Writing a new Curatti.com piece about what is trending in 2014 and created a new ScentTrail Pinterest board to help pin the "trending elephants".
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Scooped by Martin (Marty) Smith |
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Creating a distributed content network with widgets is a vast blue ocean of low cost, high reward Internet marketing today. Won't be that way for long.
Writing a post for ScentTrail Marketing about widgetizing content marketing and wanted a quick @HaikuDeck to help explain. Why more Internet marketing teams aren't using widgets to create a conent network they OWN, can speak to directly and that provides instant feedback is beyond me.
AI is self-reinforcing i.e. it makes life easier and thus makes money. Combination of AI with big data, or the use of large blocks of data exposing patterns, will change e-commerce...and everything else.Â