BI Revolution

I see SEO a little differently. SEO as a thing unto itself is disappearing. SEO is now content marketing, email marketing, cause marketing and video marketing and almost anything else you can think of.

Sure there is technical SEO. Your titles are still important and keywords in body copy are good unless they are too dense or not consistent with the rest of the page.

SEO as a "let's optimize for SEO" feels dead and gone. If your content doesn't breed supporting social signals then it doesn't matter at least and hurts you at most. The need for confirmation kills the optimize only game.

The idea in the linked post of coordination across departments is correct and important (always has been). The cross functional nature of Internet marketing, the "it takes a village" aspect, has never been more important due to the need for social signals.

If your right hand doesn't know what your company’s left hand is doing good luck with that. Dissonance kills

The New SEO eliminates the free lunch many enjoyed before. The days when keyword mapping could create a sense of false popularity, popularity from understanding how to play the keyword game slightly better than others, is all but gone.

This post from Business2Community provides a solid overview of how to retrain your muscles to the new SEO where your content's ability to create real community has never been more important.