BI Revolution
34.1K views | +0 today
Follow
BI Revolution
Marketing Truth via Data
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Internet Marketing's 3Cs: Content, Community, Conversion - Curatti

Internet Marketing's 3Cs: Content, Community, Conversion - Curatti | BI Revolution | Scoop.it
Internet marketing's "perpetual motion" machine is based on content creating community and, after winning hearts and minds, community becomes conversion.
No comment yet.
Rescooped by Martin (Marty) Smith from Tips to Market Your Business Online
Scoop.it!

10 Ways You Will Convert More Customers With Easy To Apply Psychology [Infographic]

10 Ways You Will Convert More Customers With Easy To Apply Psychology [Infographic] | BI Revolution | Scoop.it

 

Excerpted from article:

 

The “secret” to more sales is as simple as understanding just what your buyer wants (and expects) from your business.

 

We are all different, but in many instances our brains are prone to react in a similar manner.

 

Understanding these subtleties in the human mind can help your business find creative ways to ethically move more buyers towards saying “Yes!” to your products or services.

 

In this Infographic are 10 studies that reveal such insights into the minds of your customers.

 

1. Setting Minimums Helps Customers Break Through Action

2. Create Better Brand Engagement by Labeling Customers

3. Learn How to Sell to Your 3 Types of Buyers
4. Admit to Shortcomings in Order to Highlight Your Strengths
5. Implement Urgency… the Smart Way!
6. Appeal to the Need for Immediate Satisfaction
7. Don’t Be Afraid to Make an Enemy
8. Stand for Something that Customers Support
9. Create Persuasive Arguments by Playing Devil’s Advocate 

10. Keep Customers on Their Toes

 

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned read the full article here:http://bit.ly/UbnfAU

Marty Note [great tips and write up by Agostino. Kudos to @GregoryCiotti for some great conversion work. He has a free ebook on the link too. Going to download his book and report back.)


Via Agostino Caniato, SwipeZoom
No comment yet.
Rescooped by Martin (Marty) Smith from Content Creation, Curation, Management
Scoop.it!

Cool C.O.N.V.E.R.T.S. Mnemonic From @KISSmetrics

Cool C.O.N.V.E.R.T.S. Mnemonic From @KISSmetrics | BI Revolution | Scoop.it
You don’t want people to just visit your page. You want them to take action once they are there.

Via GrupoNeo, massimo facchinetti
Martin (Marty) Smith's insight:

KISSmetrics Mnemonic For Landing Pages

C
= Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proof

If I had to summarize the pieces of this mnemonic that are clear like VIA, Resolution Savvy Layout and Tidy Visuals in 3 words they would be, "LESS IS MORE" and SIMPLE Beats COMPLICATED.

Take out Occam's Razor and then, when you think you've shaved everything possible off the landing page shave another 25% and you will have created a great TEST page. First test? Shave another 25% and see who wins.

Rinse and Repeat.

 

No comment yet.