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With the amount of content that is shared on the Internet every minute, it’s no surprise that many people feel overwhelmed by the quantity of information out there. This is why content curation is becoming an essential digital literacy skill for teachers and students. Via Guillaume Decugis, Jan-Olof Steen
Martin (Marty) Smith's insight:
Content curation is a great way to learn "the game"" of digital marketing. Filtering the world provides more reach, creates community faster and costs less than;...well any tactic we know. 
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Why I'm Not A SEO
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Gamify Content Marketing Blows Up
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Do you have a blog with great content, but miss out on the traffic you hoped for? Make your audience remember YOU by learning the secret to a memorable Blog
Martin (Marty) Smith's insight:
Great "ditch digging" blogging tips.
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SEO helps you get recognition from all quarters for your business. It boosts your marketing strategies and gets you more clients and consequently sets the sales register ringing. The only drawback of…
Martin (Marty) Smith's insight:
The New SEO eliminates the free lunch many enjoyed before. The days when keyword mapping could create a sense of false popularity, popularity from understanding how to play the keyword game slightly better than others, is all but gone. This post from Business2Community provides a solid overview of how to retrain your muscles to the new SEO where your content's ability to create real community has never been more important.
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Internet marketing's "perpetual motion" machine is based on content creating community and, after winning hearts and minds, community becomes conversion.
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Stories Matter
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How To Get Great Visual Content
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There is a creation myth that we often hear when it comes to content marketing. It tells us that in order to provide value with the content we produce, we need to create answers to questions. We need to create continually updated events, articles, videos, or images. Create, create, create. But creation is hard. Via Stefano Principato, massimo facchinetti
Martin (Marty) Smith's insight:
Creation Is Hard
Content gets shared. Here's the rub and the BIG reason my ratio is set to 90% curation - your are statically more likely to get shares with curated content. Since shares are a content marketing CSF (Critical Success Factor) and what we are playing for curation wins.
Stefano Principato's curator insight,
July 12, 2013 1:48 AM
Content Curation is a term that describes the act of finding, grouping, organizing, or sharing the best and most relevant content on a specific issue.
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Titles are a significant part of your content strategy because they draw readers into your content. Discover our 9 secrets for writing awesome blog post titles.
Martin (Marty) Smith's insight:
Great insight here from @tracycgold on how to create content titles that hook readers, promote shares and help your hard work have longer legs. Who knows, the next great title you create may go mega-viral (Retweets to a potential audience over 200,000).
Brian Yanish - MarketingHits.com's curator insight,
January 23, 2013 4:19 PM
READ THIS - Times up. That is about all the time you have to grab someone's attention in today's fast moving data stream. Don't spend hours writing a great post and forget the KICK BUTT title. 
Michael Procopio's curator insight,
January 27, 2013 2:35 PM
When I was at HP the editorial team did title tests and found noticable performance improvements. 
Debbie Horovitch's curator insight,
February 1, 2013 1:44 PM
I need to get a LOT better at writing titles that draw people in! It's an important element - but at the same time, the smart, funny titles that are more like headlines, don't do as well for SEO organic results imho |
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SEO #1 organic listings are great, but not all keywords are equal - of Scenttrail Marketing's top posts the most promise comes from a Google #3 because ...
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Storytelling is the new SEO shares examples of how your website and online marketing can tell engaging stories to win the NEW SEO.
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Learn how you can stay up to date on the latest SEO trends and algorithm updates.
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![What Makes Content Relevant & Valuable [Infographic] via @cendrinemedia | BI Revolution | Scoop.it](https://img.scoop.it/-PLZQudgvLSBFI6BgnNMUjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Following my second article in my weekly free advice series, I decided to create a simple infographic to make the information clearer for you. I hope you will find it useful.
Content marketing's biggest challenge may be understanding not all content is equal. And how unequal your content is may be very different than a different website or business vertical. Your content inequality may be different than mine even if we are in the same biz.
Here is a great infographic by @Cendrine Marrouat - https://www.cendrinemedia.com that helps put content's context in perspective.
Love the "take note of" section. Marty
It's not rocket science. Good content must be compelling/engaging, audience- targeted, timely and consistent (take note of the "take note" section-smart reminder tips)
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This Haiku Deck and ScentTrail Marketing blog post captures ideas percolating from launching one of the first crowdfunding cancer research platforms (http://www.curecancerstarter.org) l last week.
One of the big Should of Had A V8 moments last week was the realization that the way the new Google set the table does not favor a rebel Rat-Tag army.
Since climbing the latter to AUTHORITY and TRUSTED status now can take years and you will have a giant pissing our your head every step of the way, better to create conversations not website and then inject your conversation into their castles via widgets, apps and white label embedding.
Can a rebel army survive when the new Google swings the machine gun so deliberately and giants are trying to knock rebels to the ground? Yes IF they THINK WEB FIRST and this post should help with that.
What about you? Do you think web first already? How did you get there? What have you changed?
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Today, in a very crowded Hynes Convention Center bathroom, I got to witness a very valuable economics lesson. The HCC is heaving from the crowds for Hubspot's
Marty
This is SO good I will have more to say tomorrow when I'm not so tired my eyes hurt :).
Great article! Information is useless with out good as the transmission.
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You Are What You Measure
The old cliché is true - in content markeitng you are what you measure. This morning my friend Phil Buckley (@1918) shared a nice compliment on G+:
"I'm always impressed by the different ways +Martin W. Smith slices and dices his data to find the actionable nuggets."
Appreciate the compliment and thought I would share a view into how my content marketing brain works (scary I know LOL). This ScentTrail Marketing Post does two things. First it shares how I created the post Phil was referring to: Content Mentions Social Mentions Study (http://martinmartysmith.com/content-marketing-social-mentions-study/ ).
AND
The post shares 5 New Key Performance Indicators I use to watch our content marketing at Atlantic BT (and my personal brand content under the @ScentTrail label).
5 New Content Marketing KPIs
* Daily Mentions.
* Content Type.
* Tools.
* Top 10.
* Link Efficiency Index (LE().
Use these 5 new content marketing KPIs to know if, what kinds and what tools matter to your content marketing.
What about you? Do you have cool new content marketing metrics? Share them and I will curate in and share across my social net.
Thanks and happy Friday to my Scoop.it tribe :). M
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Not sure if Scooping @Scoopit content endangers the Space / Time continuum or not, but this is a great summary page of several highly influential articles (several of which I've already Scooped).
Scoop.it is eating their own dog food here by curating, re-contextualizing and making it easy to find the second act for already existing content - STEAL THAT.
# sceuned15
Content curation is certainly an important digital literacy skill, very useful for citizenship as a whole. An awesome tool to increase the current level of critical thinking.
Content curation has become an essential digital literacy skill for teachers and students.