BI Revolution

The New SEO eliminates the free lunch many enjoyed before. The days when keyword mapping could create a sense of false popularity, popularity from understanding how to play the keyword game slightly better than others, is all but gone.

This post from Business2Community provides a solid overview of how to retrain your muscles to the new SEO where your content's ability to create real community has never been more important.

Great List of Naughting and Nice SEO Tactics: 

Nice SEO

• Properly optimized on-page content and tags that are distinct from other pages’ content and tags
• Unique content that’s truly helpful to your target audience
• Natural links from respected sites that point back to your site or blog
• Mentions on respected websites and in social media
• A consistently updated blog that shares useful information
• A social presence that brings value to its audience
• User generated content such as reviews
• Rich markup such as schema
• An active Google+ author account that’s synced up with your blog
• Clean site architecture that’s easily crawled and navigated

Naughty SEO

• Irregular and inauthentic link building campaigns that result in sudden large numbers of low quality links
• Purchased links on low quality link farms*
• Dated link building tactics such as spammed blog comments and spinning content
• “Spammy” or over-optimized tags and content, stuffed with keywords
• Poor quality on-page content that offers little if any value to your target market
• Sporadic involvement in the online ecosystem, such as social media
• Excessive footer links that are clearly present for the search engines alone
• Utilizing the same keyword anchor text across all backlinks
• Linking externally to just one page on your site

Agree 100% November is way to late to correct bad #SEO behavior. NOW is when Google is setting up their Holiday index so get on the NICE side of Google / Santa ASAP. 

I see SEO a little differently. SEO as a thing unto itself is disappearing. SEO is now content marketing, email marketing, cause marketing and video marketing and almost anything else you can think of.

Sure there is technical SEO. Your titles are still important and keywords in body copy are good unless they are too dense or not consistent with the rest of the page.

SEO as a "let's optimize for SEO" feels dead and gone. If your content doesn't breed supporting social signals then it doesn't matter at least and hurts you at most. The need for confirmation kills the optimize only game.

The idea in the linked post of coordination across departments is correct and important (always has been). The cross functional nature of Internet marketing, the "it takes a village" aspect, has never been more important due to the need for social signals.

If your right hand doesn't know what your company’s left hand is doing good luck with that. Dissonance kills

Excellent post by my friend @MarkTraphagen on how to make sure your Google profile is sending positive author vibes to your Slideshare decks.

Why is claiming your Slideshare so important?

Read my Why Slideshare ROCKS Content Marketing and SEO )http://martinmartysmith.com/why-slideshare-rocks-content-marketing-and-seo/) post for why #SEO and Slideshare are so related. By spending about ten minutes and following Mark's precise instruction I bet you more than double your Slideshare's SEO power AND add to your author rank juice (all good).