BI Revolution

Year But We're Boring
I hear that complaint as the chief excuse for everyone from HVAC to Lawyers when it comes to content marketing. This post shares 3 ideas any B2B site can use to win hearts, minds and loyalty with content including;

* Take A Stance.

* Tell A Story.

* Make someone's life easier.

Of those three ideas we favor the last two and particularly like Q&A content as a way to accomplish #3.