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Scooped by Martin (Marty) Smith
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Storytelling Is The New SEO via @CrowdFunde

Storytelling Is The New SEO via @CrowdFunde | BI Revolution | Scoop.it
From www.crowdfunde.com - April 26, 2014 8:43 AM
Storytelling is the new SEO shares examples of how your website and online marketing can tell engaging stories to win the NEW SEO.
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Scooped by Martin (Marty) Smith
Scoop.it!

Stories - Why So Important NOW

Stories - Why So Important NOW | BI Revolution | Scoop.it
From scenttrail.blogspot.com - September 15, 2013 12:25 PM

Stories Matter
It is easy to find content about how HOT stories and storytelling have become. I included links to my favorite storytelling coach and Scoop.it mentor Karen Dietz (@Kdietz) in the piece.

The post also explores the trickiest part of storytelling. Marketers, a group of type A communicators, must tell stories with intent now. The real intent is to create the trust needed to have a conversation.

You see the rub. We tell stories to share our vulnerability and the LISTEN and CURATE the stories of others. Stepping back takes courage, discipline and storytelling’s so sure of their cause and abilities they have nothing to prove

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