BI Revolution

Guest Posts - Be Careful of Spammers
Found this post confusing UNTIL I watched the video. 
http://youtu.be/IMxC3wQZOyc 

Like anything guest blogging can be taken to extreme or done in a natural way with quality (great comment by Spook SEO on the video. 

I like guest posting as a form of BRANDING. I don't suggest or create guest posts for links. When a group in Texas conducted a social media study showing big brands don't respond well that was a guest post that reinforced Atlantic BT's core brand. 

Great Social Media Customer Service Race
http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/

I agreed to drive one link back to the author. The "author link:" shouldn't be "payment" as much as a way to follow and read other quality posts by that author. If we were going to do more than an occasional guest post I would develop writer profile pages and link to those (and probably no-follow the link since it just bleeds out Google-juice). 

When a "quality" writer writes for your blog they bring their tribe with them. I loved the examples in the video (as if LOL). The key information is if someone approaches you about writing a post be afraid, be very afraid UNLESS they are known for quality non-spammy writing.