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Stalking Social Influencers: How To Segment Your Audience [Infographic] | BI Revolution | Scoop.it

From www.blackbaud.com - July 1, 2012 10:42 AM

I chose this infographic and article from Blackbaud because it helps you go from social media to social business. It was written for non-profits but it definitely applies to any business as well.

By understanding how to evaluate people by their degree of influence and their ability to help change behavior in others can be invaluable to you and your organization.

**It's also important to use this information to understand how you and your organization fit into this mix. They say knowledge is power, once you have a clearer picture, you can shift what you're doing and take your business or cause to the next level for greater results.

Intro:

"Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community!

(Download the White Paper Today!)"

Here are some highlights:

**Learn how to use the information your consitiuents are sharing to attract more people to your mission, campaign.

**Learn how to analyze your database and assign social scores to engagers that represents their ability to interact with and influence others across their online networks

**Based on the social score you assign to these individuals, you can then segment them into one of four categories, each of which plays a diferent role on social networks, relevant to your business

Here are the categories:

Key Influencers - They have a powerful impact not only the people they know but also others they don't know. Their posts are widely spread and shared by more people than many other people

art

Engagers - These people have well-established social networks and are strong influencers of people they know personally

Multichannel Consumers - They enjoy keeping up with social media conent and occasionally participate. Their influence is not a dominent part of their persona

Standard Consumers These engagers read and watc updates more than they create new content or make comments. They are more influenced by family and friends.

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

Read article and see infographic here: [http://bit.ly/N4a2Km]

Via janlgordon, John van den Brink

Marketers Must Become Curators to Help Internet Users Who Are Drowning in Data | BI Revolution | Scoop.it

From blog.selligent.com - March 2, 2012 9:02 PM

This piece was written by Jean-Paul De Clerck for Selligent. I selected it because it reconfirms what we already know as consumers of content and as content marketers trying to reach their audiences.

Magnify's "Digital Lifestyle" research shows that it's becoming more difficult for so-called professional web users to:

**cope with the stream of communication and

**to distinguish essential information from less important information.

A massive tidal wave in figures

**64% of the participants said that the information they receive had increased over 50% in comparison to the previous year

**Nearly 73% of the respondents described the information overload with superlative terms souch as a "roaring river" or a massive tital wave

It is simply becoming more difficult for people to filter information. And it's very important to realize that this is not caused by technology only, and that it will not be solved by technology.

**In their interactions with consumers and customers, companies have a responsibility to make it as easy and valuable as possible for people.

Here are some takeaways:

**Simplify your cross-channel messaging: improve and personalize your communication

**Marketers must ensure that their messages are targeted and synchronized.

**They should avoid overlapping communication and marketing fatigue. Read white paper

**They should also let people choose their own communication channels more.

**Provide alternatives, because people will increasingly search for them in their quest for coping with information.

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

Read full article here: [http://bit.ly/x46IR4]

Curatti was founded to address this issue and much more. Please visit us at our fan page.

Via janlgordon

Stalking Social Influencers: How To Segment Your Audience [Infographic]

Marketers Must Become Curators to Help Internet Users Who Are Drowning in Data