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Scoop.it!
"Members only" - "limited offer" - "guaranteed" - "discover" - "check out"... If you wonder what these terms have in common, here is the answer. Brands consider them to be top performers. They are words that convert. Via aanve 
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Scoop.it!
ODigMa presents a sales oriented approach to measurement of ROI across various stages of sales funnel. Use it to save tons in your marketing budget. This prese
Martin (Marty) Smith's insight:
Like this approach. Attribution is still a bear, but they give some good ideas for modeled workarounds.
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Copywriters and content marketers take note.
Very fascinating article. I've always been intrigued by the selective use of certain words...and their impact.
How important are words for modern marketers?
Take a look at this infographic!