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The other day I asked one of our executives whether a client profile would be appearing in The Wall Street Journal. "Maybe," she responded. Maybe. The word just sat there and stared defiantly at me. Eventually, it provoked a visceral...
response from me, "Eva’" I wrote, "there’s no maybe in business."
I loved the phrase, and have asked our lawyers to trademark it ASAP, hoping those lost souls on FB, Twitter and LinkedIn who, lacking an original thought, could include it when they publish someone else’s words of wisdom (note: inspirational quotes need to go! If you don’t have a POV, don’t spam me with one from Locke, Edison or, even worse, Joel Osteen).
Back to the matter at hand, though, there are far too many maybes in business....
[Enjoyable post from PR agency CEO Steve Cody - JD]
Via Jeff Domansky
