BI Revolution

The other day I asked one of our executives whether a client profile would be appearing in The Wall Street Journal. "Maybe," she responded. Maybe. The word just sat there and stared defiantly at me. Eventually, it provoked a visceral...

 

response from me, "Eva’" I wrote, "there’s no maybe in business."

 

I loved the phrase, and have asked our lawyers to trademark it ASAP, hoping those lost souls on FB, Twitter and LinkedIn who, lacking an original thought, could include it when they publish someone else’s words of wisdom (note: inspirational quotes need to go! If you don’t have a POV, don’t spam me with one from Locke, Edison or, even worse, Joel Osteen).

 

Back to the matter at hand, though, there are far too many maybes in business....

 

[Enjoyable post from PR agency CEO Steve Cody - JD]

Via Jeff Domansky

Getting your small business message out to the mainstream media, can be a difficult task for business owners whose budgets don't run to engaging Public Relations companies, to do the work for them.

Rather than ignore the great opportunities, that generally arise for a business after favourable press coverage, small business owners should be taking advantage of the DIY opportunities that are now available.

This excellent article discusses 10 such tools that you may be able to use to promote your business message in the mainstream media.

Via Daniel Watson